NomadsLand and The Conservation Fund’s Go Zero® program Launch
Submitted by: The Conservation Fund
Posted: Apr 19, 2010 – 09:15 AM EST
Embedded Video:Open Press Release Video
ARLINGTON, Va., Apr. 19 /CSRwire/ - Top-rated environmental nonprofit The Conservation Fund and video cause marketing company NomadsLand joined forces to co-produce the Fund's first viral video campaign. The campaign features a six minute micro-documentary by NomadsLand highlighting the Fund's voluntary carbon offset program, Go Zero. The Go Zero program pairs leading companies with thousands of donors working to address two of the world's most pressing environmental challenges - habitat loss and climate change - by planting trees.
The micro-documentary celebrates the planting of Go Zero's one millionth tree on behalf of the U.S. Fish and Wildlife Service. The campaign includes five co-branded video players featuring several of Go Zero's largest corporate donors, including Dell, Gaiam, Travelocity and U-Haul, and aims to raise $100,000 to plant 10,000 more trees by Earth Day. To help reach their goal, the Go Zero team is asking viewers to watch the film, make a donation and then share the video on blogs, Facebook, Twitter and other social media sites.
"Climate change is so huge that people often feel they can't make a difference," said The Conservation Fund's Go Zero director, Jena Meredith. "With NomadsLand, we've developed a colorful new way to demonstrate how our Go Zero donors are taking simple steps to address this issue every day. The campaign includes a clear call to action that will allow us to do even more. Our donors have already helped plant 1,000,000 trees - and I'm sure we can plant 10,000 more by Earth Day."
The film features James Bradshaw, a 77-year-old farmer who has planted more than 20 million trees throughout his life.
"Our message is simple," said filmmaker and NomadsLand founder Davin Hutchins. "We want everyone in America to watch this micro-documentary, make a donation, and then share this film with their closest circle of friends. We hope that blending film and social media to tell inspirational stories like Go Zero will have a lasting impact."
Learn More about Go Zero: http://www.conservationfund.org/gozero
Donate to plant a tree now: https://gozero.conservationfund.org/donate/info
Heroes of Go Zero include: Hundreds of thousands of dedicated individuals, Accenture Supply Chain Academy, Americas Lodging Investment Summit, Bella Figura Letterpress Invitations, Biolage, Carfax, Inc., City of Austin, Condé Nast Publications, C&S Wholesale Grocers, Dell Computer Corporation, e-Blue Horizons, LLC, Ernest Maier Block Company, Environmental Synergy, Inc., Florida Center for Environmental Studies, The Freshwater Institute, Gaiam, Inc., Indianapolis Colts NFL, Land Rover Portland, Lee County Board of County Commissioners, L'Oréal USA, Inc., McDonough Braungart Design Chemistry, LLC, Michigan International Speedway, Molinaro Koger, NBC Universal, New Jersey Natural Gas, Organic, Inc., Philadelphia Eagles, Premiere TV, Inc., Reverb Inc., SEAT Planners Incorporated, SELF Magazine, Sustainable Forestry Initiative, Inc., The North Face, Training Resources Group LLC, Travelocity, U.S. Fish and Wildlife Service, U-Haul International, Inc., University of Delaware, Vans, Way Basics, William McDonough & Partners, P.L.C., World Class Charters, Inc.
Based in Washington, D.C., NomadsLand LLC is a turn-key interactive video cause marketing company that designs and delivers "Video Solutions for Social Change." NomadsLand works with clients to conceive and produce high-concept viral micro-documentary campaigns for corporate social responsibility endeavors, sustainable tourism ventures and nonprofits. http://www.nomadsland.com
About The Conservation Fund
The Conservation Fund is dedicated to advancing America's land and water legacy. With our partners, we conserve land, train leaders and invest in conservation at home. Since 1985, it has helped protect more than 6 million acres, sustaining wild havens, working lands and vibrant communities. http://www.conservationfund.org
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For more from this organization:The Conservation Fund