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Sustainable Life Media Announces New Season of Sustainable Brands Boot Camp

Eight session course provides training in building brand value by innovating for sustainability, beginning April 2, 2010

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Sustainability

Posted: Mar 25, 2010 – 12:42 PM EST


BURLINGAME, Calif., Mar. 25 /CSRwire/ - /PRNewswire/ - Sustainable Life Media announces Season 2 of its Sustainable Brands Boot Camp, this round, an 8 session online course in sustainable business & design. Starting Friday April 2nd and running thru May 21st, the course is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Wal-Mart, UPS, HP, Unilever and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today's market demands around improving the environmental and social impact of business, the course follows a 4-step prescription for building the better brands of the future: "Observe, Re-Design, Measure and Communicate."

Sessions are designed to fit a lunch hour and are also available on demand. New sessions are added weekly which students may join live or as it fits their schedule. With a commitment of 8-12 hours, participants will gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business. Speakers and topics include:

    1) Understanding Ecological Overshoot, with Susan Burns of Global Footprint Network
    2) Sustainable Packaging Design Strategies, with JoAnn Hines
    3) Three Strategies for Managing Extended Producer Responsibility, with Seetha Coleman-Kammula of SimplySustain
    4) Getting Started and Keeping Going on the Path to Better Brands, with Asheen Phansey of Babson College
    5) Green Chemistry's Potential Impact, with Leonard Robinson of the California Department of Toxic Substances Control
    6) Design Tools for Sustainability, with Terry Swack of SustainableMinds
    7) Sustainability Reporting: Methods & Measures with Elaine Cohen of BeyondBusiness
    8) Effective Communications for Social Entrepreneurs, with Cheryl Heller

For the full program guide, schedule, and speaker bios, please visit:

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About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit:

For more information, please contact:

Sasha Fedulow Cohn & Wolfe for Sustainable Life Media
Phone: +1-415-365-8552

For more from this organization:

Sustainable Life Media, Inc.


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