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Sustainable Brands Boot Camp Session 12 Features John Marshall Roberts on “Designing Communications that Resonate”

Sustainable Life Media continues SB Boot Camp LIVE on February 19, 2010 at 10:00 am PT/1:00 pm ET

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Sustainability

Posted: Feb 17, 2010 – 12:43 PM EST


SAN FRANCISCO, Feb. 17 /CSRwire/ - Sustainable Life Media is hosting the 12th session of its SB Boot Camp 13-week training series in sustainable business with a comprehensive look at communications strategies that successfully resonate with various groups and cultures.

John Marshall Roberts will outline core principles of transformational communication that truly strike people head-on, inspiring them with hope and making them think positively about your brand and the potential within themselves. Better brands look deep within and tie cultural values that seek to change the world with communications that connect with customers' aspirations. Roberts will review socio-cultural changes afoot, higher-order psychological drivers impacting the subconscious, and present a detailed project plan to establish both meaningful dialogue and outbound communications across multiple channels.

Roberts serves as a consultant for several client organizations, including Evenson Design Group, a sustainable branding and design firm in Los Angeles. A former psychology professor, his unique insight into the psychology of the communication design process has made him a prominent contributor to several pioneering entertainment projects over the past decade, including two 200 million dollar plus theme park designs. Recent clients and partners have included the Oscar-winning BRC Imagination Arts, the Joseph Campbell Foundation and Knock Knock, Inc. His new book "Igniting Inspiration: A Persuasion Manual for Visionaries" is quickly becoming an indispensable tool for a new generation of socially-conscious marketers, business leaders and activists in the Los Angeles area and beyond.

All thirteen of the Boot Camp series sessions will be available On Demand at the SLM Media site for review and repeat viewing at any time at www.sustainablelifemedia.com/events/online/sbbootcamp

About SB Boot Camp: http://bit.ly/sbbootcamp
Sign up for FREE Newsletters: http://bit.ly/SB_Newsletters
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Sustainable Life Media is a business-to-business online community, e-newsletter and event company located in San Francisco, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about

For more information, please contact:

Sasha Fedulow Account Executive
Phone: 415-365-8552

For more from this organization:

Sustainable Life Media, Inc.


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