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Sustainable Brands Boot Camp Session 12 Features John Marshall Roberts on "Designing Communications that Resonate"

Sustainable Life Media continues SB Boot Camp LIVE on February 19, 2010 at 10:00 am PT/1:00 pm ET

Sustainable Brands Boot Camp Session 12 Features John Marshall Roberts on "Designing Communications that Resonate"

Sustainable Life Media continues SB Boot Camp LIVE on February 19, 2010 at 10:00 am PT/1:00 pm ET

Published 02-17-10

Submitted by Sustainable Life Media, Inc.

Sustainable Life Media is hosting the 12th session of its SB Boot Camp 13-week training series in sustainable business with a comprehensive look at communications strategies that successfully resonate with various groups and cultures.

John Marshall Roberts will outline core principles of transformational communication that truly strike people head-on, inspiring them with hope and making them think positively about your brand and the potential within themselves. Better brands look deep within and tie cultural values that seek to change the world with communications that connect with customers' aspirations. Roberts will review socio-cultural changes afoot, higher-order psychological drivers impacting the subconscious, and present a detailed project plan to establish both meaningful dialogue and outbound communications across multiple channels.

Roberts serves as a consultant for several client organizations, including Evenson Design Group, a sustainable branding and design firm in Los Angeles. A former psychology professor, his unique insight into the psychology of the communication design process has made him a prominent contributor to several pioneering entertainment projects over the past decade, including two 200 million dollar plus theme park designs. Recent clients and partners have included the Oscar-winning BRC Imagination Arts, the Joseph Campbell Foundation and Knock Knock, Inc. His new book "Igniting Inspiration: A Persuasion Manual for Visionaries" is quickly becoming an indispensable tool for a new generation of socially-conscious marketers, business leaders and activists in the Los Angeles area and beyond.

All thirteen of the Boot Camp series sessions will be available On Demand at the SLM Media site for review and repeat viewing at any time at www.sustainablelifemedia.com/events/online/sbbootcamp

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Sustainable Life Media is a business-to-business online community, e-newsletter and event company located in San Francisco, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about

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Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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