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Nike, Starbucks, and Clean Energy Companies Join Forces to Launch Nationwide "Race" for American Jobs and Innovation

Company Executives, Union Leaders, Youth Groups Unite to Call for Swift Action on Energy/Climate Legislation

Nike, Starbucks, and Clean Energy Companies Join Forces to Launch Nationwide "Race" for American Jobs and Innovation

Company Executives, Union Leaders, Youth Groups Unite to Call for Swift Action on Energy/Climate Legislation

Published 02-16-10

Submitted by Ceres

Dozens of company executives joined union leaders, youth organizations and Congressman Earl Blumenauer at Nike Headquarters today to kickoff the Race for American Jobs & Clean Energy Leadership, a coast-to-coast virtual race to drive home the economic benefits of national climate and energy legislation.

Sponsored by We Can Lead, the campaign aims to collect hundreds of business leader endorsements as it crosses the country making the case that strong climate policies are urgently needed to create jobs, promote technological innovation and boost energy independence--and that the Senate must act now on stalled legislation. Additional race stops are planned for Colorado, Ohio, New Hampshire and Washington, D.C. over the next 3 weeks.

"We believe that building sustainable business practices will help fuel the economy and the environment," said Sarah Severn, Director of Stakeholder Mobilization for NIKE, Inc. "The time to act is now. The U.S. needs legislation that gives clean energy entrepreneurs an even playing field to compete globally for innovation and job creation."

Comprehensive climate and energy policies such as those in the proposed Senate legislation could create up to 26,000 jobs in Oregon from 2010 to 2020, while increasing annual household income by $399-$941, and growing the state economy by $1.4 billion, according to a recent study by the University of California. At the national level up to 1.7 million new jobs could be created, while GDP could be boosted by $39-$111 billion.

Two Northwest business leaders spotlighted at the event spoke about the jobs they are creating by tackling environmental challenges. "At United Streetcar, we recognize the climate challenge and have already begun to respond and innovate through the manufacturing of our zero-emission modern streetcars," said Chandra Brown, President. "As a result we are providing hundreds of good-paying jobs both here in Oregon and across this great country through our many suppliers."

United Streetcar is poised for accelerated job growth due to a recent rules change in federal transit funding that will direct more money to public transportation projects that promote livability and reduce driving. Mark Edlen, Managing Principal of the green building developer Gerding Edlen, said that his business could also provide many more jobs with the right federal policies.

"Retrofitting existing buildings to make them more energy, water and waste efficient creates jobs across the economic spectrum, from the laborers doing the demolition, to the architects, to the financial experts handling the financing," he said. "With sound climate and energy policies that put a price on carbon we could create substantially more of these jobs, and reap far greater energy savings and emissions reductions from buildings."

"Climate change deserves our immediate and unswerving attention," said Jim Hanna, Starbucks Director of Environmental Impact. "The sooner we develop national climate policies, the better equipped we'll be to compete in the global race for clean energy and create new jobs here at home."

Congressman Earl Blumenauer urged his colleagues to heed the business leaders' appeal. "Global warming is the greatest challenge this generation faces. We cannot afford inaction, and Congress must pass legislation now that helps rein in pollution, puts America on the path to a clean energy future, and invests in renewable energy infrastructure and job creation. Through initiatives like Race for American Jobs, companies like Nike are setting the bar, and it is past time for Washington to join them."

The dozens of Northwest clean energy entrepreneurs who gathered for the kickoff event demonstrated their support for clean energy innovation and job creation by signing a custom-made baton that will be passed between each leg of the race. We Can Lead will continue to collect signatures on the baton as the race crosses the country. Business leaders will deliver the baton to Congress on March 10 and hold policy meetings with U.S. Senators and the Obama Administration.

Race events are planned for the following dates and locations:


  • February 24, Denver, Colorado

  • March 4, Columbus, Ohio

  • March 9, Manchester, New Hampshire

  • March 10, Washington D.C.


Additional information about the upcoming events will be posted at http://www.wecanlead.org/race/.

The Race for American Jobs kickoff event in Oregon was broadcast live via webcast. The webcast, and additional information about the upcoming events, can be found at http://www.wecanlead.org/race/.

About We Can Lead
We Can Lead is sponsored by Ceres' Business for Innovative Climate and Energy Policy (BICEP), which includes NIKE, Inc., Starbucks and a dozen other major consumer brands, and the Clean Economy Network, Inc. For more on We Can Lead, visit www.wecanlead.org.

About Ceres/BICEP
Ceres is the largest coalition of investors, environmental and public interest organizations in North America. Ceres launched and coordinates the BICEP coalition, whose members include Levi Strauss & Co., NIKE, Inc., Starbucks, Sun Microsystems, The Timberland Company, Aspen Skiing Company, Clif Bar & Company, eBay, Gap Inc., Jones Lang LaSalle, The North Face, Seventh Generation, Ben and Jerry's, Eileen Fisher, Stonyfield Farm Inc., and Symantec. For more information on BICEP, visit http://www.ceres.org/bicep.

About the Clean Economy Network
The Clean Economy Network, Inc. (CEN) is the national non-partisan advocacy organization for individuals who support the development of a clean economy. It develops public positions on, and actively engages with policymakers and elected officials to lobby for specific legislative proposals critical to the development and growth of a new clean economy.

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Our Mission: Ceres is transforming the economy to build a just and sustainable future for people and the planet. 

Ceres is a nonprofit organization working with the most influential capital market leaders to solve the world’s greatest sustainability challenges. Through our powerful networks and global collaborations of investors, companies, and nonprofits, we drive action and inspire equitable market-based and policy solutions throughout the economy to build a just and sustainable future. For more information, visit ceres.org and follow @CeresNews. 

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