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Bisquick(R) Unveils Pancake Nation - 'Makin' The Batter Matter'(TM)

National Grant Program Puts Fun in Fundraising for Communities Nationwide

Bisquick(R) Unveils Pancake Nation - 'Makin' The Batter Matter'(TM)

National Grant Program Puts Fun in Fundraising for Communities Nationwide

Published 02-16-10

Submitted by General Mills

Today, Bisquick®, America's best-selling pancake mix, launches Bisquick Pancake Nation™, the first Web site of its kind to unite pancake lovers from across all parts of the United States. Whether a pancake lover looking to plan and promote a pancake event, or a pancake connoisseur seeking a delectable breakfast nearby, this Web site is full of tools and information. At the hub of the Web site is a grants program that offers qualified non-profit organizations and schools an opportunity to receive a $250.00 grant toward a pancake fundraiser.

"We are thrilled to be able to share our passion for communities and pancakes through the Bisquick Pancake Nation," said DyShaun Muhammad, Bisquick Marketing Manager. "This program and the tools available on will help fundraiser organizers plan, promote and execute fun and successful pancake fundraising events."

The Bisquick Pancake Nation program will support and reward nonprofit organizations and qualified public or private schools, with a one-time $250.00 grant towards hosting their next pancake breakfast fundraiser in their local community. A list of funding qualifiers and conditions can be found at Grant applications will be accepted beginning February 16th through May 31, 2010. To celebrate, and help kick off this new initiative, Bisquick issued the program's first grant to International Pancake Day of Liberal, Kansas. This annual four-day long event is filled with family fun for all ages: Road races, a beauty pageant, a talent show, and of course, eating and flipping pancakes games.

"We are proud to partner with Bisquick to celebrate our 61st year of celebrating America's love of pancakes," said Ken Thompson, 2010 International Pancake Day Chairman. "In addition to a grant, Bisquick generously donated 550 pounds of pancake mix to honor us as the first organization to join the Nation!"

Beyond traditional tips and recipes, the Bisquick Pancake Nation site ( includes customizable tools and templates such as invitations and signage to plan a pancake breakfast that are easy to download and share. The site also includes:

  • The Pancake Finder "“ locate a nearby pancake fundraiser

  • Pancake Mix "“ customize a future Bisquick Pancake Nation Breakfast Fundraiser with some fun tips on what to serve with pancakes

  • Calculator "“ plan shopping for just the right amount of ingredients for expected guests

  • Placemats "“ download and print so guests can share trivia and play games while they eat

Bisquick baking mix was introduced in 1931. Today, consumers use "the yellow box" or Original Bisquick for everything from pancakes to waffles to biscuits and main dishes. Bisquick also offer Bisquick Heart Smart, naturally low in cholesterol and an excellent source of calcium. With zero percent transfat, it has earned the seal of the American Heart Association. Bisquick Shake 'n Pour lets you make pancakes without any mess. Just add water to the bottle, shake and pour.

Bisquick, Bisquick Heart Smart and Shake 'n Pour are registered trademarks of General Mills.

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About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

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