Award-winning veteran will lead MS&L's Cause Marketing & CSR specialty in the U.S. and Canada
Submitted by: MS&L
Posted: Feb 08, 2010 – 12:11 PM EST
NEW YORK, Feb. 08 /CSRwire/ - MS&L, one of the world's leading communications firms, has promoted Scott Beaudoin to North American Director of the agency's Cause Marketing & Corporate Social Responsibility specialty effective immediately.
Beaudoin, an award-winning industry veteran, will be responsible for driving continued thought leadership and growth in the Cause & CSR space across all practices and offices in the U.S. and Canada, expanding the dramatic success of an offering he has spearheaded for 18 months.
"In 2010, we expect that more companies will look to drive the bottom line through Cause and CSR," said Jim Tsokanos, President of the Americas. "Scott and his team understand the need to capture the ROI of values-driven strategies. The MS&L offering will help enterprises translate their core competencies and values into credible and measurable market opportunities, differentiation and consumer loyalty for years to come."
Unveiled in February 2009, MS&L's Social Activism Marketing (SAM) approach blends the power of corporate social responsibility and cause marketing with the penetration of digital tools to spawn social movements for profit and purpose. SAM is brought to life through a proprietary process that pinpoints the four stages of social movement that corporations can use to facilitate purpose-driven campaigns, drive influence and maximize reach.
"Companies and institutions across the country responded immediately when MS&L launched Social Activism Marketing a year ago," Beaudoin said. "Their response underscores MS&L's belief that purpose and profit need not be mutually exclusive, and that sincere and pro-active values-driven engagement can fuel great outcomes, socially and financially."
Beaudoin joined MS&L in July 2008 as senior vice president of consumer marketing and director of cause marketing and has since developed cause marketing and CSR programs for brand name clients in key industries, including Procter & Gamble, Pfizer and Sodexo. His previous work has included the Yoplait Save Lids to Save Lives campaign, General Mills Box Tops for Education initiative, the ConAgra Foods Feeding Children Better program, and the CVS All Kids Can program.
MS&L's Cause-CSR specialty is headquartered in the Boston office and integrated with existing, award-winning capabilities in every region of MS&L's North American network.
MS&L is part of MS&LGroup a leading global communications firm, offering the best in public relations, direct marketing, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and Asia Pac, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&LGroup provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.
MS&LGroup is part of Publicis Groupe (Euronext Paris: FR0000130577), the world's fourth largest communications group. With activities spanning 104 countries and 43,000 professionals. Publicis Groupe a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com
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