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Sustainable Life Media Launches Sustainable Brands Boot Camp Series: An Introduction to Sustainable Business Innovation

Sustainable Brands Boot Camp Session 4: Organizational Models for Integrating CSR with your Brand, Watch LIVE Fri., 12/11, 1 PM EST

Submitted by: Sustainable Life Media, Inc.

Categories: Sustainability, Corporate Social Responsibility

Posted: Dec 10, 2009 – 11:22 AM EST


SAN FRANCISCO, Dec. 10 /CSRwire/ - Sustainable Life Media announces the first Sustainable Brands Boot Camp, a 13 part online course in sustainable innovation. The course is designed to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and the tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Pepsi, Walmart, UPS, HP and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today's market demands around improving the environmental and social impact of business, the course follows Sustainable Life Media's 4-step prescription for building the better brands of the future: "Observe, Re-Design, Measure and Communicate."

Sessions are designed to fit a lunch hour and are also available on demand. New sessions are added weekly which students may join live or as it fits their schedule. With a commitment of 13-20 hours, students will gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business. Topics include: market drivers, new business opportunities, business model and product innovation strategies, supply chain and metrics best practices, and designing communications that work.

The first three sessions are available on-demand. The 4th Boot Camp session will be recorded live during the course's regular weekly time slot on Friday, December 11th at 1 PM EST. This week, Carol Holding and Dr. Lucille Pilling will detail their 6 Organizational Models for Integrating CSR with Brands.

An excerpt of Will Sarni's expansive Introduction to Opportunities in Sustainable Innovation (Week 2) and his more detailed look at some specific responses to the growing problems of water, energy and climate change is available for complimentary review at: http://www.sustainablelifemedia.com/events/online/sbbootcamp/schedule/willsarni

About SB Boot Camp: http://bit.ly/sbbootcamp
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About SB In Focus: Building Credibility, Avoiding Greenwash: http://bit.ly/sbinfocus
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About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about

For more information, please contact:

Annie Longsworth Cohn & Wolfe, Sustainable Life Media
Phone: +1-415-365-8521

For more from this organization:

Sustainable Life Media, Inc.


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