Company plans volunteer initiatives and partnerships with non-profit groups at all facilities
Submitted by: MillerCoors
Posted: Sep 10, 2009 – 04:29 PM EST
CHICAGO, Sep. 10 /CSRwire/ - MillerCoors is drawing special attention to our nation's water supply this September, celebrating the company's first annual Water Stewardship Month. Each of MillerCoors 10 brewery locations and corporate facilities are partnering with local non-profit organizations and hosting volunteer events designed to improve water quality.
"Water is our most important resource and key to a secure future for our business and the communities where we operate. For years, our goal has been to brew and package more beer while using less water," said MillerCoors Chief Executive Officer Leo Kiely. "Given our roots near the Rocky Mountains and on the shores of Lake Michigan, we are mindful of our environmental footprint and take water very seriously."
In observation of Water Stewardship Month, MillerCoors employees will volunteer in conjunction with various non-profit organizations. The national scale of these volunteer efforts complements their wide-ranging focus, as employees confront a variety of water issues. In their local communities, MillerCoors workers will clean up rivers and beaches; restore stream-beds; test water quality; and even plant trees, bushes and perennials in preservation areas.
"Water Stewardship Month represents two important commitments at MillerCoors: environmental sustainability and community investment," said Chief Ethics and Responsibility Officer Cornell Boggs. "We firmly believe that with Great Beer comes Great Responsibility, and we are committed to conserving water as a valuable resource, not only in our operations, but also in our communities."
In 2008, MillerCoors recorded a usage of 4.1 barrels of water per barrel of beer - well below the established United Nations water usage target of 5.0 for brewers worldwide. MillerCoors also invests in watershed quality, education and conservation efforts nationwide through partnerships with The Nature Conservancy and River Network.
"We're putting the focus on Water Stewardship in September, but we have several ways in which we take great care of this resource year-long," added Boggs.
Listed below are the Water Stewardship events MillerCoors is sponsoring in brewery and corporate facility locations.
Albany, Ga., Friday, September 11
The Albany Brewery is partnering with Keep Albany/Dougherty Beautiful for an event where employees will mark the non-profit’s storm drain catch basins, informing citizens that deposits into the storm drain system flow into the Flint River and can potentially harm wildlife and humans.
Elkton, Va., Friday, September 11
The Shenandoah Brewery is partnering with the Shenandoah Valley Pure Water Forum to give volunteers the opportunity to help plant trees, bushes and perennials; prepare a walking path; and spread grass seed on a portion of a new park along Elk Creek in downtown Elkton.
Chippewa Falls, Wis., Saturday, September 12
The Leinenkugel Brewery is partnering with the Chippewa Falls Department of Parks and Recreation to help clean up the banks of Duncan Creek north of the brewery. Volunteers will begin in the park and work their way toward the dam, collecting debris and trash along the way.
Milwaukee, Wis., Saturday, September 12
The Milwaukee campus is partnering with Milwaukee Riverkeeper to help clean up the Milwaukee River in the Lincoln Park area by the bridge north of the Blatz Pavilion parking lot. Volunteers will spend their time helping the group remove trash and clean up the Milwaukee River.
Eden, N.C., Saturday, September 12
The Eden Brewery is partnering with the Dan River Basin Association for a volunteer activity that will help restore the Island Ford Greenway at the new Smith River access point.
Fort Worth, Texas, Saturday, September 19
The Fort Worth brewery is partnering with Tarrant Regional Water District to join the 18th annual Trinity River Trash Bash where volunteers will help pick up litter along the banks of the Trinity River.
Golden, Colo., Saturday, September 19
The Golden campus is partnering with Volunteers of Outdoor Colorado (VOC) to bring volunteers to help with the non-profit’s Shop Creek Trail Restoration Project. Volunteers will work with trained VOC crew leaders and staff to restore sections of the Shop Creek Trail in Cherry Creek State Park by alleviating damage to the wildlife rich wetlands and recreate a sustainable trail.
Irwindale, Calif., Saturday, September 19
The Irwindale Brewery is partnering with Coastal Clean-up to invite volunteers to participate in its massive beach clean-up day, an event that has garnered national attention for its size in past years. Trash and recyclables will be collected from California beaches, lakes and waterways during this endeavor.
Trenton, Ohio, Saturday, September 19
The Trenton Brewery is partnering with Butler County Metroparks to have volunteers participate in wetlands restoration at Rentschler Forest Preserve.
Chicago, Saturday, September 26
The Chicago headquarters is partnering with Friends of the Chicago River and will engage volunteers in planting gardens, testing water quality and removing invasive plants from areas near and around the Chicago River.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.