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Corporate Sustainability Reporting to Become Credible and Effective

An ethiquette / Parta Inc. Joint Venture

Submitted by: ethiquette Inc.

Categories: Corporate Social Responsibility, Sustainability

Posted: Sep 10, 2009 – 10:26 AM EST


MONTREAL, Sep. 10 /CSRwire/ - PARTA Sustainable Solutions Inc., TSX Venture Exchange 'PAS' ('PARTA'), and Montreal-based ethiquette Inc. unveil their joint venture to market a new sustainable reporting product dubbed the 'Engaged Reporting Program'. This service is designed to enhance the credibility and relevance of annual Sustainability and Corporate Social Responsibility (CSR) Reports from leading Canadian corporations.

By performing a third party review of report claims, opening key issues to the public online and using innovative social media tools to allow feedback, this Program, according to its proponents, will enable a real and lasting dialogue between a company and its stakeholders. The end goal of the Program, aside from saving considerable printing and distribution costs, will be to maximize public engagement with the company’s concrete steps towards sustainability.

"With this 'Web 2.0' approach to annual reporting, we are proposing nothing less than the shift from a traditional static mode, which consisted of printing reports once a year and selectively distributing them, to an active and engaged process, which brings the recipients into a much more intimate relationship with the organization's achievements year-round," explains Mr. Paul Allard, CEO of PARTA.

Tom Liacas, Co-Director of ethiquette Inc. intends to: "… bring annual reports to life by having our analysts rate and interpret the company’s actions for the stakeholders' benefit. By doing so, we can clearly identify sustainability and CSR initiatives that are concrete and noteworthy, thus eliminating what has come to be called 'greenwashing'. With a third party review and presentation of highlights, readers of the report will be much better equipped to interact with the content."

In this venture, PARTA will build on its experience as a producer and manager of sustainability-themed media (Alternative Channel, GreenPod, China-Europa, Rethos, etc.) ethiquetteTM , whose analysts have a deep understanding of Corporate Social Responsibility and sustainable practices in the marketplace, will use its experience to review and contextualize the strategies and accomplishments presented in corporate reports.

About Parta Sustainable Solutions Inc. (
PARTA Sustainable Solutions Inc. develops and produces services and innovative technologies which permit organizations to establish real exchanges on sustainable development between their internal and external stakeholders. To make this happen, PARTA benefits from established expertise in communications training and new media on an international level.

ethiquette(TM) is an information service on leading sustainable practices in the marketplace. The company's analysts have exceptional track records and deep knowledge of CSR and sustainability issues. ethiquette(TM) has reviewed the performance of over 250 businesses in various sectors, many of them offering consumer products. Its reports have reached many thousands of consumers, journalists and sustainability professionals through their critically-acclaimed websites: and

For more information, see;

(The TSX Venture Exchange assumes no responsibility for the information or accuracy of this press release)

For more information, please contact:

Tom Liacas Co-Director
Phone: 514 842 5120
Phone 2: 514 771 5120


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