New packaging for wines by the glass delivers uniquely fresh wine with exceptional cost savings to restaurant and hotel partners
Submitted by: Boisset Family Estates
Posted: Jul 29, 2009 – 09:56 AM EST
Jul. 29 /CSRwire/ - SAN FRANCISCO, CA - July 28, 2009 - DeLoach Vineyards, a pioneering Russian River Valley producer of Pinot Noir, Chardonnay and Zinfandel wines, has just announced its new "Barrel-to-Barrel" wine program. This new format of wine-by-the-glass service at hotels and restaurants creates a unique "cellar to glass" tasting experience, ensures the quality of every by-the-glass pour, and minimizes packaging and transport costs.
"We are honored to be able to create a revolutionary and unique offering for our hotel and restaurant partners that is sophisticated for their customers yet also provides the lowest carbon footprint for wine by-the-glass programs," shared Jean-Charles Boisset, President of Boisset Family Estates and DeLoach Vineyards. "In addition to its ecological benefits, the DeLoach Barrel-to-Barrel delivers exceptional profitability advantages to our partners."
Each barrel holds a 10 liter eco-bag of Pinot Noir, 67 glasses at a five-ounce pour, and has an elegant spout located at the front of the barrel for service. The eco-bags protect the wine from oxidation for at least six to eight weeks once open, eliminate cork taint, require minimal storage space, and are recyclable. Savings from the reduced packaging allow this new 10L-format of wine to be offered at the same price as a typical 12-bottle, 9L case, offering cost-conscious wine buyers an extra liter - or seven glasses - of profit. Each time a restaurant re-orders the wine, they receive just the wine-filled eco-bag, dramatically reducing the weight shipped to each location. "The barrel-to-barrel offers a one-of-a-kind experience to all consumers representing the closest to an actual barrel tasting in a cellar. Lightly-fined and filtered, the Barrel-to-Barrel Pinot Noir is intense, rich, delicate and continues our philosophy of sustainability all the way to the glass," notes Boisset.
Parent company Boisset Family Estates is recognized internationally for its green innovations in wine packaging; best-known for its French rabbit brand of wines in one liter Tetra Pak cartons and for its bold move to ship its 2008 Beaujolais Nouveau in recyclable PET bottles, last month Boisset Family Estates was the first to release a California wine, their Fog Mountain Merlot, in one liter PET bottles. The DeLoach Barrel-to-Barrel program is Boisset's first innovation tailored specifically for the on-premise market.
DeLoach partnered with The Fairmont San Francisco, under the guidance of Food and Beverage Director Todd Nagle, to create a socially responsible authentic winery experience for restaurants. Nagle explains, "the barrel provides a visual icon that sets the expectation of the wine cellar experience, while for us, the benefits are clear: every glass we pour is as fresh as if we'd just opened the bottle with no concern of tainted corks. It also offers convenience and ease of handling with the 10L eco-bags and the reduced storage space required."
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About DeLoach Vineyards
DeLoach Vineyards is one of the original producers of Pinot Noir in the Russian River Valley since first planting it in 1973. DeLoach was acquired in 2003 by Burgundy, France-based Boisset Family Estates, a family-owned producer and importer of fine wines, and received organic certification from CCOF in 2008, further burnishing its credentials as a leader in eco-friendly winemaking practices. Jean-Charles Boisset, President of Boisset Family Estates, was named Innovator of the Year in 2009 by the Wine Enthusiast and Wine Entrepreneur of the Year by Meininger's International for his company's efforts to reduce the carbon footprint of wine packaging. Decanter Magazine recognized Boisset in their list of the Top 50 Power Brokers in the global wine industry.
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