This marks the first sustainable development report since the joint venture went into effect
Submitted by: MillerCoors
Posted: Jun 29, 2009 – 03:33 PM EST
Jun. 29 /CSRwire/ - CHICAGO, June 29 /PRNewswire/ -- MillerCoors today released its 2009 Sustainable Development report, titled "From Grain To Glass," which presents a comprehensive review of the company's corporate social responsibility activities and goals. The report affirms MillerCoors strong commitment to sustainability across every aspect of its business - from grain to glass.
The report showcases the progress made by MillerCoors since the 2008 joint venture between Miller Brewing Company and Coors Brewing Company. It highlights the company's dedicated efforts in its five key sustainable development priorities encompassed in its corporate responsibility platform, Great Beer, Great Responsibility, including: Alcohol Responsibility, Environmental Sustainability, Sustainable Supply Chain, People and Community Investment and Ethics and Transparency.
"In our first year as a new company, we have established a strategy around sustainable development. This report brings our hard work to light and puts the focus on MillerCoors people, business partners and communities," said Cornell Boggs, MillerCoors chief responsibility and ethics officer. "Great Beer, Great Responsibility has true meaning at MillerCoors and we will continue to measure our progress in our five key areas and look for opportunities to further improve our practices."
Available online at www.MillerCoors.com, the 44-page Sustainable Development report contains two distinct sections: a narrative that follows the brewing process from the grain that is a vital ingredient in beer to the glass that holds the finished product for consumers; and a set of summaries, organized by responsibility area, which provide the overview of the company's activities. The report also includes an outline of MillerCoors fulfillment of the United Nations Global Compact.
Other highlights include:
The report also presents MillerCoors future goals for improving sustainable practices and continuing the commitment to sustainable development and corporate social responsibility. To download the report, click here.
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.