Submitted by: Brain Lab
Posted: Jun 04, 2009 – 07:00 AM EST
Jun. 04 /CSRwire/ - Phoenix, AZ - June 4, 2009 - Phoenix veteran in advertising and marketing and a Business Journal 40 Under 40 Alum, Lisa Barnard of Brain Lab, recently completed a green auditor course with Washington, D.C. firm Strategic Sustainability Consulting (SSC). The backbone of the audit is a propriety carbon calculator developed by SSC in collaboration with D.C. based think tank, Redefining Progress and San Francisco based, The Green Office. In addition to a carbon footprint analysis the comprehensive Green Audit includes the following: employee survey, office/building survey, facility walk-through and staff presentations on understanding sustainability, and a final report of findings and recommendations.
The Green Audit is most suited to small and medium sized (under 1,000 employees) office based businesses but can be modified depending on client needs. Aside from being a robust methodology for determining important metrics in the sustainable or "green" movement it has also become an indicator for areas of potential cost savings.
Barnard says that "Companies can do well, by doing good and a Green Audit ensures that relevant metrics are being factored into an overall "green" marketing strategy. The key to businesses adopting a sustainability program is understanding where the real cost-savings can be found."
Brain Lab incorporated sustainability consulting as a service in 2007 to support clients Pyramid Developers , SoMo Development and Insulock. After attending the inaugural Sustainable Brands Conference in New Orleans from Sustainable Life Media, Barnard became convinced of the need for authenticity and transparency in brand messaging and believes the Green Audit to be an integral component to the firms branding process.
About Strategic Sustainability Consulting:
Strategic Sustainability Consulting (SSC) was founded in 2005, with the express mission to deliver sustainability expertise to small and mid-sized organizations. SSC's goal is to provide state-of-the-art consulting services that can be scaled to meet the needs of under-resourced organizations. The vision is sustainability for every organization.
About Brain lab:
The company is a sustainability and branding consultancy helping clients implement a clear concise brand both internally and externally. Brain Lab partners with companies seeking solutions to social and environmental challenges that will deliver long term value. The mission is to help clients build brands through sustainable practices.
For more information call 602-578-7930 or visit www.brain-lab.com.
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