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Bank of America Helps Customers Unite. Give. Cure.(TM)

Bank of America Helps Customers Unite. Give. Cure.(TM)

Published 09-30-08

Submitted by Bank of America Corporation

CHARLOTTE, N.C., Sept. 30 /PRNewswire/ -- Bank of America is proud to announce the launch of Unite. Give. Cure. now available in all its banking centers nationwide. Unite. Give. Cure. is a unique checking program that benefits the American Cancer Society(R), American Diabetes Association(R) and American Heart Association. The branded checking account with a Visa(R) Check Card enables customers to show their support for these three leading organizations dedicated to the prevention of and the education about three of the most common life-threatening diseases.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )

Unite. Give. Cure. is an extension of the MyExpression suite of banking products, which enables customers to give more back and show their loyalty to their favorite charity, school, professional organization or sports team.

"People are always looking for easy ways to support what's important to them," said Stephen Gillin, Affinity Banking executive. "We're proud to collaborate with the American Cancer Society, American Diabetes Association and American Heart Association in providing an effortless way for their volunteers, our customers, and the millions of people affected by these diseases to help support their missions."

"Our research shows that people want to give back to society and to make an impact on the greater community," says Patrick M. Rooney, director of research at the University of Indiana's Center for Philanthropy. "This initiative offers a charitable opportunity that is rewarding to the giving public, these leading nonprofits, and those who count on them."

Through the program, Bank of America will provide contributions to these three organizations through the following methods(1):

  • Bank of America makes a contribution to the American Cancer Society, American Diabetes Association and American Heart Association for every new Unite. Give. Cure. checking account opened
  • Bank of America will make an additional contribution to each of these organizations at the anniversary of the account opening
  • Every time a customer makes a purchase using their Unite. Give. Cure. check card, an additional contribution is made to each of these organizations by Bank of America
To learn more about Bank of America's MyExpression banking offerings, please visit www.BankofAmerica.com/myexpression.

Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,500 ATMs and award-winning online banking with more than 25 million active users. Bank of America offers industry leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange. Member FDIC.
www.bankofamerica.com

(1) Certain restrictions apply including balance requirements.

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