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Bloomingdale's and Bloomingdale's Direct Present Broadway Cares/Equity Fights AIDS And AmfAR With $325,000
Bloomingdale's and Bloomingdale's Direct Present Broadway Cares/Equity Fights AIDS And AmfAR With $325,000
Published 10-19-01
Submitted by Federated Direct, Inc.
Bloomingdale's, a division of Federated Department Stores, Inc. (NYSE:FD), celebrates the funds raised by Bloomingdale's By Mail and bloomingdales.com for Broadway Cares/Equity Fights AIDS and AmfAR in a check presentation Monday, Oct. 22, to leading figures of the theater and fashion worlds.
This year, bloomingdales.com and Bloomingdale's By Mail raised $200,000 for Broadway Cares/Equity Fights Aids and $125,000 for AmfAR through the sale of merchandise created specifically for Broadway Cares/Equity Fights AIDS and AmfAR. Merchandise includes a snowglobe, charm bracelet, holiday ornaments and autographed Broadway show posters. Over the past four years, the store, catalogs and web site have raised more than $1 million for Broadway Cares/Equity Fights AIDS.
"Federated Direct and Bloomingdale's Direct are very proud of our ongoing association with Broadway Cares/Equity Fights AIDS and AmfAR," said Dawn Robertson, President and Chief Merchandising Officer of Federated Direct. "Our web site and catalogs allow us to magnify our efforts to support their tireless work in AIDS research and community involvement. Monday Night is not only a celebration of Broadway but also a reminder of the unparalleled entertainment that is part of the heart and soul of New York City."
Ms. Robertson will join Michael Gould, Chairman of Bloomingdale's, to present the donations to fashion designer Kenneth Cole representing AmfAR and to Valerie Harper (Rhoda, The Mary Tyler Moore Show and Tale of the Allergist's Wife) and Louise Pitre (Mamma Mia, Les Miserables and Blood Brothers) representing Broadway Cares/Equity Fights Aids.
The check presentation ceremony takes place Monday, Oct. 22, 2001, at 6:45 p.m., on the balcony of Bloomingdale's flagship store at 1000 3rd Avenue (at 59th Street). Media wishing to attend the event can contact Kelly Moro, Bloomingdale's National Media Relations Manager, at 212-705-2443. Additional tickets at $10 each are available till 12:00 noon on October 22nd in the General Manager's office. All ticket proceeds go directly to Broadway Cares/Equity Fights AIDS and AmfAR.
"Holiday shopping at Bloomingdale's and taking in a Broadway show are two great New York City traditions," Mr. Gould said. "We have long supported the Broadway community and are particularly proud to do so this year. The fight against AIDS goes on and the work being done by Broadway Cares/Equity Fights AIDS and AmfAR is highly significant and important."
About Bloomingdale's
Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and currently operates 23 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida and California. For web site access, log onto www.bloomingdales.com.
About Bloomingdale's Direct
Bloomingdale's Direct encompasses bloomingdales.com and Bloomingdale's By Mail. Headquartered in New York City, Bloomingdale's Direct works closely with the Bloomingdale's department store division to strengthen the company's multichannel approach and extend the Bloomingdale's experience and luxury brand directly to the consumer. Customers can return any mail or Internet purchase in any store, and have direct access a unique assortment of merchandise for themselves, their homes and for gift giving, as well as a complete bridal registry.
About Federated Direct
Federated Direct is the direct-to-customer division of Federated Department Stores, Inc., encompassing a family of catalog and e-commerce businesses. Headquartered in New York City, Federated Direct includes Macy's Direct (online and catalog) and Bloomingdale's Direct (online and catalog). Working closely with the department store divisions, Federated Direct is responsible for leveraging the company's multichannel retail strategy.
