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Key Supports Women's Heart Health Awareness as a Multi-Year Cause Supporter of American Heart Association's 'Go Red for Women' Movement

Submitted by: KeyBank

Categories: Philanthropy & Corporate Contributions

Posted: Jan 10, 2005 – 11:00 PM EST


Jan. 10 /CSRwire/ - CLEVELAND - In committing to a multi-year relationship with the American Heart Association's "Go Red For Women" movement in its markets across America, KeyBank (NYSE: KEY) will bring significant resources to the battle against heart disease - the #1 killer of women in the United States.

Key will serve as a multi-regional supporter of the Go Red For Women movement. The three-year relationship will help raise awareness of the impact of heart disease on women - and stimulate action that promotes heart health - through promotions in KeyCenters and targeted marketing programs. Key will also support Go Red For Women through special product offerings, events, speakers, merchandise and education.

In addition to generating awareness and educating its clients, employees and neighbors about heart health, Key also will provide significant cash contributions for the American Heart Association (AHA).

Heart disease is America's number one killer of women accounting for about a death a minute among women - claiming nearly half a million lives every year. That's more lives than the next seven causes of death combined. Unfortunately, less than 15 percent of women consider heart disease their own greatest health risk, which indicates a disconnect between actual risk and a perceived health threat that they might act upon.

"Key is strongly committed to the millions of American women who are our clients, employees, shareholders, family, neighbors and friends," said Chairman and Chief Executive Officer Henry L. Meyer III. "We believe everyone should be economically self-sufficient. And that process begins with maintaining a healthy lifestyle. The Go Red For Women movement gives us a chance to make a difference on a national scale one community at a time. Together we can help empower women in the fight against heart disease."

Key's support aims to increase awareness of the risks women face, to provide heart health education and to raise funds for research. One in two women will die from heart disease. More women than men succumb to the disease and increasingly, it's a younger woman's disease, killing more women under 45 than any other single disease.

"Unfortunately, most women don't understand the risks they face from cardiovascular disease," said Karen Haefling, Key's chief marketing officer. "We need every woman to understand the importance of heart health, and to ask about it when they visit their doctor. Lifestyle changes can be an effective way to substantially reduce risk, but to make those changes a woman must first understand that she is at risk. Knowledge is power, and Key's sponsorship enables the AHA to channel this important information to women throughout the country."

Since 1924 the American Heart Association has helped protect people of all ages and ethnicities from the ravages of heart disease and stroke. These diseases, the nation's number one and number three killers, and other cardiovascular diseases, claim nearly a million American lives a year. The association invested more than $348 million in fiscal year 2002-03 for research, professional and public education, and advocacy so people across America learn what they can do to reduce their risk and live stronger, longer lives.

Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $88 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

Note to Editors: For up-to-date company information, media contacts and facts and figures about Key lines of business, visit our Media Newsroom at

For more information, please contact:

Suzanne B. Grant American Heart Association
Phone: 1+214-706-1467
Phone: 1+216-689-4432


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