EL SEGUNDO, CA - January 30, 2007 - As part of its ongoing commitment to global citizenship, sustainability and corporate responsibility worldwide, Mattel, Inc. [NYSE: MAT] today issued its 2007 Global Citizenship Report, the company’s second such report, in conjunction with the 10-year milestone for its Global Manufacturing Principles (GMP).

"Our Global Manufacturing Principles are an industry-defining set of standards," said Robert A. Eckert, chairman and chief executive officer of Mattel. "During the past decade, our efforts have had a positive and lasting impact on how the global toy industry views ethical manufacturing practices, and we continue to bring transparency into the process."

Mattel’s 2007 Global Citizenship Report provides detailed information about the company's environmental and social performance, results, challenges and strategies for continuous improvement, and explains how the company’s global citizenship initiatives are linked to its core values: Play with Passion, Play to Grow, Play Together and Play Fair.

With the launch of its GMP in November 1997, Mattel became one of the first consumer products companies to employ independent monitoring of its manufacturing facilities and make findings available to the public, and continues to be the only toy company to have such a program in place. Mattel’s GMP is the cornerstone of the company's ongoing commitment to ethical manufacturing practices by seeking to ensure that wages, working and living conditions, and employee access to management, are just and fair, as well as to assure protection of the environment.

According to Eckert, Mattel’s focus on ethical practices is simply the right thing to do. "As the industry leader, we know that how we achieve success is just as important as what we achieve," he said.

Highlights and Achievements in Mattel’s 2007 Global Citizenship report include:

• Three years after releasing its first report, Mattel remains the only company in the toy industry (and still one of the few in the consumer goods industry) to have an independent, third-party monitoring program, with reports published for public access providing transparency into the manufacturing process.
  
• Development of a long-term Sustainability Strategic Plan to help maximize efficiency, minimize waste and manufacture in a more environmentally sustainable manner.
  
• Assessment of environmental initiatives using key performance indicators for 96 percent of owned, operated or managed facilities over 20,000 square feet.
  
• Overview of the 10 ways children benefit from play as they grow and develop, during four key stages of growth.
  
• Feedback from a variety of stakeholders, ranging from leading non-profit organizations, experts in ethical manufacturing and safety and business partners.
  
• Highlights of how Mattel’s Philanthropy Programs, including the Mattel Children’s Foundation, product donations and volunteer experiences, impacted the lives of approximately five million children in 2006. Mattel donated almost $20 million in cash and in-kind product donations to charitable activities, equivalent to more than 2 percent of pretax profits. The Mattel Children’s Foundation has made grants in 40 countries, including the U.S.

Mattel produced its 2007 Global Citizenship Report with sustainability in mind, from paper to production. Both the design firm and printer, which also is a minority-owned business, are recognized for sustainable practices.

Mattel’s 2007 Global Citizenship Report, as well as the companion Global Reporting Initiative (GRI) report, can be accessed on the company’s corporate website (www.mattel.com/csr). Looking ahead, Mattel is committed to maintaining an ongoing dialogue with its stakeholders and welcomes feedback at global.citizenship@mattel.com.

Additionally, Mattel plays an active role under the umbrella of the International Council of Toy Industries (ICTI) to forge a proactive alliance among the industry members to implement a common code of conduct "“ known as the CARE Process "“ that is substantive, credible and transparent, and thereby making the global toy industry a torch bearer for ethical and socially responsible conduct.

About Mattel
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. Mattel’s first Corporate Social Responsibility Report was released in 2004. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

Mattel, Inc.

Mattel, Inc.

Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and was also ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens". With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel.

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