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Audi to become Official Automotive Sponsor of The New York Times Gay/Lesbian Speaker Series

Submitted by: New York Times, The

Categories: Human Resources & Diversity

Posted: Mar 07, 2002 – 11:00 PM EST


Six TimesTalks Gay/Lesbian Events to Take Place In New York and San Francisco Throughout 2002

Mar. 07 /CSRwire/ - The New York Times announced today that Audi of America, Inc. will become the official automotive sponsor of the TimesTalks gay/lesbian speaker series for 2002. Six TimesTalks gay/lesbian events will be produced throughout the year, four in New York and two in San Francisco.

The first of these TimesTalks events will be held in New York City on Saturday, March 16, from 2:00 - 3:30 p.m. as part of the 9th annual New York Lesbian and Gay Business and Entertainment Expo at the Jacob Javits Convention Center. New York Times advertising columnist Stuart Elliott will moderate a panel discussion, "I Want My Gay TV!", exploring the prospects and perils of creating a cable TV channel geared specifically to a gay and lesbian audience. Executives from Showtime and MTV, which recently announced such a project, will appear on the panel. They will be joined by a representative from an advertising agency specializing in marketing to the gay and lesbian community and a journalist from Canada's PrideVision TV, the world's first broadcast service devoted to the gay and lesbian community.

In San Francisco, The Times will partner with the James C. Hormel Gay & Lesbian Center at the San Francisco Public Library to produce two additional programs.

Additional events in the TimesTalks gay/lesbian series will be announced periodically throughout the year in the pages of The New York Times. For further information, call the TimesTalks hotline at 1-888-NYT-1870; to add your name to the general TimesTalks e-mail list, e-mail timestalks@nytimes.com.

"We are delighted to offer Audi this unique, targeted opportunity to reach gay and lesbian opinion leaders," said Alyse Myers, vice president of marketing services at The New York Times. "Over the past three years this thought-provoking series has showcased a wide variety of Times reporters and editors who have shared their insights on timely topics of special interest to the gay and lesbian community."

"TimesTalks offers Audi a compelling way to demonstrate its commitment to issues of interest to the gay and lesbian community nationwide," said Mary Ann Wilson, National Advertising Manager, Audi of America, Inc. "This innovative partnership reflects the spirit of Audi's new advertising theme 'Never Follow'."

The TimesTalks gay/lesbian speaker series was introduced in New York City in spring 1999. Since then, large and enthusiastic audiences have heard New York Times political correspondent Adam Nagourney trace the growth of the gay rights movement, and New York Times Magazine editor Adam Moss and Science Times editor Linda Villarosa participate in a panel on gay parenting, to name two events in the series. Other events in the gay/lesbian series have been held in San Francisco and Miami as well.

About The New York Times

The New York Times Company (NYSE: NYT), a leading media company with 2001 revenues of $3.0 billion, publishes The New York Times, The Boston Globe and 16 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites, including NYTimes.com and Boston.com. In 2002 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. Among all 530 companies on the list, the Company ranked No. 1 in quality of products/services and No. 1 in social responsibility. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Audi

Audi of America is headquartered in Auburn Hills, Michigan, and markets a line of
performance-oriented luxury vehicles: the A4, A6, A8, TT and the allroad quattro. Audi has also driven technology with its legendary quattro® all-wheel drive and its new multitronic™ continuously variable automatic transmission. In 2001, Audi broke its all-time U.S. sales record by selling a total of 83,283 vehicles through its 260 dealerships. Audi's event marketing programs center around the performing arts, lifestyle and sporting events. For more information about additional Audi-related events and corporate news, visit www.audiusa.com.

For more information, please contact:

Diane McNulty The New York Times
Phone: (212) 556-5244
Holly Miller Audi of America, Inc.
Phone: (248) 594-7702


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