Get the latest delivered to your inbox
Privacy Policy

Now Reading

Wal-Mart Announces Expanded Selection of Colcafe Coffee Products

Wal-Mart Announces Expanded Selection of Colcafe Coffee Products

Published 03-18-09

Submitted by Wal-Mart Stores, Inc.

BOGOTA, Colombia. - March 17, 2009 - Wal-Mart announced today an expanded selection of Colcafe coffee products for Wal-Mart's Sam's Choice gourmet coffee program. In addition to the 100 percent Colombian coffee that Wal-Mart already carries, 3,500 Walmart stores in the United States will also now carry Colombian French Roast, House Blend, Espresso Roast, and Breakfast Blend varieties. Coffee is the second largest commodity in the world, topped only by oil.

"We are excited to carry even more of Colombia's quality coffee products in our stores," said Adonai Leiva, director of Sourcing, Private Brands, Wal-Mart Stores, Inc. "Demand for this high quality and distinctive tasting coffee is strong, and we know our customers will be pleased withthe additional Colombian coffee selection."

Coffee represents 25 percent of the agricultural employment in Colombia impacting approximately 560,000 families. Colombian coffee is unique because of the country's stringent control standards. It is only after a thorough process that the National Federation of Coffee Growers of Colombia will give its stamp of approval so the coffee can be sold.

Jorge Arango, president and CEO, Colcafe, said "As a result of the collaboration between Wal-Mart and Colcafe, we are launching these products made out of 100% Colombian Excelso coffee. Together, we plan to bring value to the Colombian coffee industry while developing products that have an important component of sustainable development for Colombia's coffee growers."

Wal-Mart and Proexport hosted their first ever Colombian Supplier Development Conference today with approximately 100 Colombian suppliers in attendance. The conference provided Colombian business leaders information on how to be a socially responsible, ethical and world class supplier.

"Wal-Mart is proud to partner with Proexport to provide this development opportunity for Colombian suppliers," said Renzo Casillo, president and CEO, Wal-Mart Puerto Rico, who was the lead Wal-Mart spokesperson at the event. "We want to work with producers around the world, from one-person shops to multi-national corporations, to ensure that our products meet the needs of every customer we serve."

About Wal-Mart Stores, Inc. (NYSE: WMT)
Wal-Mart Stores, Inc. operates Walmart discount stores, supercenters, Neighborhood Markets and Sam's Club locations in the United States. The company also operates in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. The company's common stock is listed on the New York Stock Exchange under the symbol WMT. More information about Wal-Mart can be found by visiting www.walmartstores.com. Online
merchandise sales are available at www.walmart.com and www.samsclub.com.

About Colcafe

COLCAFE is one of the leading companies in the Colombian coffee industry and market leader in the roast & ground category. It has been exporting since the early 60s, reaching nowadays over 45 countries in four continents. In this period of time, it has managed to built up a very important know how of the world coffee markets while adjusting its
production and quality assurance processes to the highest international standards.

COLCAFE offers a wide arrange of solutions to its customers with a portfolio of high quality roasted and roast and ground coffees, soluble coffees and coffee mixes.

Wal-Mart Stores, Inc. logo

Wal-Mart Stores, Inc.

Wal-Mart Stores, Inc.

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 200 million customers and members visit our 10,700 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmartgreen. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

More from Wal-Mart Stores, Inc.

Join today and get the latest delivered to your inbox