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Excite@Home and Entertainment Industry Foundation 'Hollywood Garage Sale' Online Auction Brings in Over $150,000

Submitted by: Excite@Home

Categories: Philanthropy & Corporate Contributions

Posted: Jul 26, 2000 – 12:00 AM EST


Jul. 26 /CSRwire/ - Excite@Home (Nasdaq: ATHM) and the Entertainment Industry Foundation (EIF) today announced the results of the first-ever "Hollywood Garage Sale," an online charity event and juvenile diabetes awareness campaign that featured over 150 Hollywood items and one-on-one celebrity experiences. With the help of donations from studios and celebrities, Excite@Home and EIF raised over $150,000 through bidding alone. From a combination of the auction's earnings and cash, Excite@Home will make a donation of $1 Million to help find a cure for the disease.

"Not only are we thrilled to make a significant financial contribution to the Juvenile Diabetes Foundation, but we are also fortunate to have effectively utilized Excite@Home's world-class online resources and experience to educate our audience about juvenile diabetes," said Byron Smith, executive vice-president, consumer broadband services and chief marketing officer, Excite@Home. Thousands of Excite users visited the WebMD juvenile diabetes information center at, and over 20,000 Hollywood Garage Sale Blue Mountain Arts juvenile diabetes awareness greeting cards were sent via email by concerned netizens.

Visitors to the Web site had the opportunity to bid on items including Russell Crowe's "Gladiator" costume, Catherine Zeta-Jones' negligee from "Zorro" and a meet-and-greet with Dustin Hoffman. Some of the top closing bids included:

A walk-on role on the hit show Frasier - $18,000

A trip to London to spend a day on the set of "The Mummy II" $10,000

An original costume from the recent hit film "Gladiator" and other props - $14,000 --

Costume and poster from "Gladiator" -- $8,750.00

Two large banner poles, oval shields, fiberglass statue, marble plaque, banners and flag From "Gladiator" - $13,215

L.A. Star-for-A-Day Package - $7,702.00

"Today" Show New York City Adventure - $5,001.00

Diamond studded Ray Ban sunglasses worn by Sigourney Weaver at the 1998 Oscars - $5,000.00

Walk-On on the upcoming Paramount Pictures Film, "The Rat Race" - $4,400.00

"Larry King Live" tickets AND dinner with Larry King - $3,615.00

Tony Bennett Concert and VIP Treatment in Chicago - $3,525.00

"Star Trek Voyager" Starfleet Uniform - $3,451.00

Catherine Zeta-Jones' Negligee and Clothing from "Zorro" - $3,301.00

VIP Day on the Set of "Once and Again" - $3,126.00

Robert Cray Signed Fender Stratocaster Guitar and CD - $3,001.00

Sharon Stone's wedding dress from "Casino" - $2,599.00

In-Home performance by Gloria Loring - $2,501.00

Day on the set of "General Hospital" - $2,501.00

Michelle Pfeiffer's dress from "The Fabulous Baker Boys" - $2,358.00

Black cape and whip from "Zorro" - $2,001.00

Black blouse worn by Shania Twain at one of her concerts, personally autographed by Shania Twain - $1,801.00

Tim Allen's costume from "Galaxy Quest" - $1,801.00

"Jumanji" Game Box - $1,751.00

Tennis racket signed by Pete Sampras - $1,501.00

VIP Day on the next "Stuart Little" movie - $1,003.00

Sugar Ray Leonard signed boxing gloves AND meet-and-greet - $1,003.00

Dustin Hoffman Meet-and-Greet - $1,001.00

Fiberglass statue and banners from "Gladiator" - $2,498.00

"Juvenile diabetes is a devastating disease that affects more than one million Americans, and those afflicted never outgrow it," said Lucy Fisher, mother of a child with diabetes, and former Vice Chairman of the Columbia TriStar Motion Picture Group. "Insulin doesn't cure diabetes, or prevent its life threatening complications. Luckily there can be a cure, and the money we've raised together with the help of the 'Hollywood Garage Sale' will fund the research to find that cure."

"The 'Hollywood Garage Sale' is another indication that the collective power of the entertainment industry combined with the broad reach of the Internet is truly a force to be reckoned with. From studios to networks to individual celebrities, we have successfully come together, once again, to raise funds and awareness for an issue of national concern -- children who are suffering from juvenile diabetes," said Lisa C. Paulsen, president and CEO, Entertainment Industry Foundation. "We look forward to the next opportunity to team with Excite@Home, who continues to be an industry leader in supporting worthwhile charitable organizations and causes."

The "Hollywood Garage Sale" online charity auction also showcased an online resource center designed to educate the public about juvenile diabetes. The site, built through an arrangement between Excite@Home and WebMD, featured weekly, expert-authored articles about juvenile diabetes, doctor-monitored message boards, chats with leading researchers, philanthropists and parents and a deep archive of related material. The auction commenced at 12:01am on Monday, June 5, 2000 at Bidding officially closed on July 9, 2000 at 11:59 pm.


Excite@Home (Nasdaq: ATHM) is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other 'last-mile' connections and businesses high-speed commercial services. Excite@Home has over 30(1) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.

(1) Effective upon the closing of Excite Chello.


Founded in 1942 as the Permanent Charities Committee, the Entertainment Industry Foundation has enriched the lives of thousands of people in need by fostering and coordinating the entertainment industry's philanthropic efforts. These outreach efforts have addressed critical issues and improved the quality of life through support services, targeted research, education and prevention programs.


JDF is the world's leading nonprofit, nongovernmental funder of diabetes research. It was founded in 1970 by parents of children with diabetes. JDF's mission is to find a cure for diabetes and its complications through the support of research, and since its inception has provided more than $326 million to diabetes research worldwide.

Excite@Home, @Home and Excite are service marks or registered service marks of At Home Corporation in the United States and other countries. All other brand names are trademarks of their respective owners.

For more information contact: Jennifer Mellios of B|W|R, 310-550-7776,; or Rachel Carr of Dan Klores Associates, 212-981-5241,; or Stephanie Rudnick of Excite@Home, 650-556-3778,; or Connie Robinson of Entertainment Industry Foundation, 818-760-7722,; or Julie Kimbrough of Juvenile Diabetes Foundation International,

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