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Food, Beverage and Consumer Product Industry Rallies to Help With Disaster Relief Efforts

Food, Beverage and Consumer Product Industry Rallies to Help With Disaster Relief Efforts

Published 09-13-01

Submitted by GMA

GMA and its member companies share the shock and anguish that every American feels in the wake of the September 11 attacks on the nation’s airlines, the World Trade Center and the Pentagon. In a generous showing of support for the victims of these acts of terrorism, GMA member companies have begun the process of donating money, food, beverages and other essential products to those in need.

Among the earliest contributors to relief funds were GMA member companies H.J. Heinz Co., and General Mills, Inc., who each donated $100,000 to the September 11 Fund and the American Red Cross respectively. "We’re going to do what we can to help," said Steve Sanger, Chairman and CEO of General Mills, Inc., and Chairman of the GMA Board of Directors. "Our thoughts are with the victims of this tragedy and their families. Our hearts go out to each and everyone."

Other donations from GMA member companies include:

Anheuser-Busch Companies, Inc., has donated $1 million to the American Red Cross and initiated its disaster relief plans at all of its facilities which includes an employee blood drive.

Dr. Pepper/Seven Up, Inc., has begun an employee-driven campaign to raise disaster relief funds, which the corporation will match dollar for dollar. In addition, the company has been providing food and beverages to relief workers at the World Trade Center.

The Kellogg Company, working with the Second Harvest National Network of Food Banks, is sending one million servings of food to assist victims and relief workers in New York City and Washington, D.C.

Kraft Foods, Inc., has prepared shipments of ready-to-eat foods to be distributed among victims and workers through the American Red Cross.

PepsiCo, Inc. and its subsidiaries, Tropicana, Frito-Lay, and Quaker have so far delivered at least seven truckloads of food, soda, juice and water to relief workers at both the World Trade Center and the Pentagon. More shipments are expected.

Perdue Farms, Inc., is donating $400,000 in ready-to-eat food products to the American Red Cross and America’s Second Harvest.

The Procter & Gamble Company has made shipments of essential cleaning supplies, diapers, toothpaste and some foods to New York and Washington, DC.

As GMA receives information about efforts by the food, beverage and consumer product industry to help with disaster relief efforts, it will share it with the media.

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