Submitted by: CSRwire
Categories: Corporate Social Responsibility
Posted: Jul 24, 2007 – 03:27 PM EST
Jul. 24 /CSRwire/ - SPRINGFIELD, MA - July 24, 2007 - As an independent company raising awareness for good corporate citizenship, CSRwire plans to expand its services and reach throughout the world - independently. Since May of 2005 CSRwire enjoyed a strategic marketing alliance with Business Wire. The agreement allowed Business Wire clients the chance to present their Corporate Social Responsibility initiatives to a passionate audience of CSRwire members, journalists, analysts, investors, activists, academics, public relations and investor relations professionals in over 200 countries. During that time, Berkshire Hathaway acquired Business Wire.Recently, Business Wire presented CSRwire with a compelling validation of their mission to raise awareness of good corporate citizenship. Business Wire presented CSRwire with an ultimatum - Provide your services through our news wire 'exclusively' or we will create our own CSR distribution channel.
Company executives admit they were flattered by the offer. "The fact that they were interested in an exclusive arrangement and a 'right of first refusal' to purchase the company certainly validated our efforts" said Joe Sibilia, President of CSRwire. However, company executives also admit that Business Wire didn't quite understand the real mission of CSRwire. "Exclusivity is not in concert with our mission. Our mission is to further the ideals that socially responsible business practices are good for business and good for society. Consequently, we want to distribute and archive this news to and for the widest possible audience", explains Sibilia.
CSRwire aspires to provide liquidity to its shareholders in a marketplace that considers all stakeholders interests while measuring a company's social, environmental and governance activities and giving 'greater value' to authentic measurable results.
Company executives confess that such a 'marketplace' to measure and give value to social, environmental and governance initiatives does not exist. But, they are confident that an 'open source' environment will begin to experiment with alternative financing, measurement and liquidity mechanisms. CSRwire seeks to play a leadership role in this effort.
CSRwire is the leading source of corporate social responsibility and sustainability, press releases, reports and news. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and weekly News Alerts.
Meadowbrook Lane Capital, CSRwire's parent company, has been described as a 'socially responsible investment bank' by the Wall Street Journal. The company specializes in turning values into valuation while concentrating on succession issues for mission driven companies.
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