Published 01-07-05
Submitted by Center for Corporate Citizenship
Each of your company's operating facilities needs to approach its business planning in the context of its external relationships. This course provides a practical framework for organizing a facility's resources to meet this need. It is designed for anyone with community affairs responsibility at the operational facility level - including plant managers, EHS professionals and other staff members - as well as for corporate professionals who oversee facility-level staff or programs.
• Business-driven external relations plans that include multiple communication strategies and social initiatives
• Understanding corporate citizenship and social initiatives in the context of local operations
• Aligning social initiatives with the interest, needs and concerns of local stakeholders
• Learning to work with local government to gain its support
• Applying community-sensitive decision-making techniques to business planning
• Organizing business and community objectives into an external relations plan
For more information, go to www.bc.edu/centers/ccc/Pages/t_license.html
To register go to www.bc.edu/centers/ccc/Pages/t_reg.html
The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.
For more information, call The Center at 617.552.4545, or go to The Center's web site at www.bc.edu/corporatecitizenship.
The Center's executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.
About The Center for Corporate Citizenship at Boston College
The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.
For more information visit The Center's web site at www.bc.edu/corporatecitizenship.
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