Center for Corporate Citizenship Offers Course on Communicating and Branding

Published 11-09-04

Submitted by Center for Corporate Citizenship

HESTNUT HILL,MA-With today's increased demand for corporate transparency, the need to communicate strategically about corporate citizenship programs and policies is more important than ever.The Center for Corporate Citizenship atBostonCollege's course on communicating and branding teachesparticipants to build strategic communication plans for their corporate citizenship efforts, and to use corporate citizenship as a means to extend the company's brand.

The course is taught by Ken Freitas, who for more than 10 years led the development and implementation of global strategies at the Timberland Company. As vice president of marketing, Ken developed the worldwide brand position and creative platform for Timberland. As vice president of social enterprise, he led the effort to establish corporate citizenship as a central part of the company's value. His experience in includes brand management, advertising, corporate communications and cause-related marketing.

Learn how to build a communication plan as an integral ingredient of your corporate citizenship programs:

Building a plan for internal and external communications

Authentic communications that are not perceived as self serving

Branding corporate citizenship within your organization

Communicating the same information to different audiences

Dissemination vehicles for diverse audiences

For more information, go to www.bc.edu/centers/ccc/Pages/t_communicating.html

To register go to www.bc.edu/centers/ccc/Pages/t_reg.html

The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

For more information, call The Center at 617.552.4545, or go to The Center's web site at www.bc.edu/corporatecitizenship.

These programs are just two of The Center's executive education offerings. Seminars cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

About The Center for Corporate Citizenship at Boston College

The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.

For more information visit The Center's web site at www.bc.edu/corporatecitizenship.

Center for Corporate Citizenship Offers Course on Communicating and Branding

Center for Corporate Citizenship Offers Course on Communicating and Branding

Center for Corporate Citizenship

Center for Corporate Citizenship

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