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Center's Institute Provides Step-by-Step Framework for Corporate Community Involvement

Submitted by: Center for Corporate Citizenship

Categories: Community Development

Posted: Mar 15, 2004 – 11:00 PM EST

 

Mar. 15 /CSRwire/ - CHESTNUT HILL, MA - The Center for Corporate Citizenship at Boston College is offering the following seminar:

The Institute on Corporate Community Involvement
April 28-30 Boston, MA

The Institute on Corporate Community Involvement is the best introduction to corporate community involvement and corporate citizenship available. It positions community involvement as it relates to corporate citizenship, and focuses on proactive planning, tools and techniques to assure that community involvement is an integral component of a company's business strategy. The Institute provides a step-by-step framework to develop and implement a community involvement program and forms the basis for understanding relationship building, issues management, and strategy development. It is appropriate for experienced managers interested in developing a more strategic, planned and focused approach to community involvement, for functional managers who also have responsibility for their company's community involvement efforts, and for newcomers to the field.

Key takeaways:

  • Establishing and maintaining relationships of trust with community stakeholders and key publics
  • Conducting company and community assessments
  • Analyzing and prioritizing emerging community issues, needs and expectations
  • Designing strategic program responses that tie with business objectives
  • Securing management support and buy-in
More information (http://www.bc.edu/centers/ccc/Pages/t_institute.html)
Register now (http://www.bc.edu/centers/ccc/Pages/t_reg.html)

INSTRUCTORS
Ron Brown
As a field office manager with Carolina Power & Light Company (CP), Ron managed all aspects of local community relations, including contributions, media and public affairs. After joining the corporate community relations department as Director of Program Development, he managed CP's community relations programs and administration for a two-state service area. He designed and implemented corporate contribution policies, community relations strategic plans, key leader communications and community programs.

Celina Pagani-Tousignant
Formerly a Global Health and Quality of Life consultant at Levi Strauss & Co., Celina has provided coaching and guidance on change management to hundreds of corporate executives, and has been involved with the design and delivery of diversity training at corporate settings such as PG&E and Levi Strauss.

This program is one of 14 offerings from The Center through its executive education program. Seminars cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

For more information, call The Center at 617.552.4545, or go to The Center’s web site at http://www.bc.edu/corporatecitizenship.

The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe.

For more information, please contact:

Susan Thomas Assistant Director, Intern The Center for Corporate Citizenship at Boston College
Phone: 617.552.8668

 

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