Get the latest delivered to your inbox
Privacy Policy

Now Reading

The Role of Community Involvement in Driving the New Corporate Citizenship

The Role of Community Involvement in Driving the New Corporate Citizenship

Published 03-02-04

Submitted by Center for Corporate Citizenship

CHESTNUT HILL, MA – A new seminar from The Center for Corporate Citizenship at Boston College looks at:

The Role of Community Involvement in Driving the New Corporate Citizenship
Mar 25-26, 2004 • San Francisco, CA


Accountability... globalization... sustainability... codes of conduct... social reporting... socially screened investments...

These are just some of the developments serving as impetus for the new Corporate Citizenship, which must address multiple complex issues presenting a wide range of opportunities and hazards.

The opportunity is wide open for community involvement professionals to help drive this new agenda. But what's involved, and what are the risks?

This seminar addresses these questions, and outlines the steps needed to take leadership of the new citizenship, transform the community involvement role into something more strategic, and initiate change in an organization. It addresses such topics as:

  • "Ownership" of corporate citizenship within organizations
  • Issues and stakeholders associated with corporate citizenship
  • "Code-mania" and its implications
  • How change really happens
  • Relationship management as the key to effective corporate citizenship
  • Key roles community involvement can play to drive and affect change

    The program is designed for senior level corporate community involvement managers who have substantive responsibility for their company's community involvement strategy, and may be in a position to influence a broader citizenship agenda within their organizations.

    It is taught by Steve Rochlin, The Center’s director of Research & Policy Development, and Ken Freitas, former vice president of Social Enterprise at Timberland Company. Steve directs The Center's research initiatives and has been the principal researcher on numerous consulting, strategic planning and evaluation projects with The Center's members. At the Timberland Company, Ken led the effort to establish corporate citizenship as a central part of the company's value.

    To learn more about the course or to register, go to www.bc.edu/centers/ccc/Pages/t_role.html.

    The seminar takes place prior to The Center’s 2004 International Corporate Citizenship Conferenceat its site this year in San Francisco. For more information about the conference, go to www.bc.edu/ccc/conference.

    This seminar is one of 14 offerings from The Center through its executive education program. Seminars cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management. The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

    For more information, call The Center at 617.552.4545, or go to The Center’s web site at www.bc.edu/corporatecitizenship

    The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe.
  • Center for Corporate Citizenship

    Center for Corporate Citizenship

    More from Center for Corporate Citizenship

    Join today and get the latest delivered to your inbox