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The Value of Corporate Citizenship: Convincing the Skeptics

Submitted by: Center for Corporate Citizenship

Categories: Corporate Governance

Posted: Jan 20, 2003 – 11:00 PM EST


Jan. 20 /CSRwire/ - Boston - Too few companies - and too few corporate citizenship professionals - understand how to engage in effective value-based conversations about corporate citizenship.

A growing body of evidence suggests that, done well, corporate citizenship can return real and potentially significant returns to the business. How can practitioners effectively engage people in the company to understand this value? How can this evidence be used to convince others in the company to truly support its corporate citizenship efforts? These questions lie at the heart of a new Regional Executive Education Forum, Conversations with Disbelievers, from The Center for Corporate Citizenship at Boston College. The forum will take place in Boston on February 12, 2003.

Facilitated by Ken Freitas, senior faculty member at The Center and former vice president of social enterprise at Timberland Company, Conversations with Disbelievers will demonstrate how to place business value at the center of a company's corporate citizenship agenda and at the center of corporate citizenship conversations. Participants will:
· Learn how to build a business case and strategy for citizenship - and for specific citizenship initiatives - within the company
· Learn how to engage key decision-makers and overcome resistance within the company
· Increase knowledge of the business benefits being realized by corporate citizenship-minded companies

This forum is developed in partnership with AccountAbility, whose mission is to promote accountability for sustainable development.

Conversations with Disbelievers is the first in a series of highly interactive, one-day
programs designed to promote local dialogue and peer networking around critical corporate citizenship issues, and provide participants with the tools and frameworks needed to advance their company's commitment and progress toward corporate citizenship. The Forums feature reality-based dialogues and interactive problem-solving, and an opportunity to earn one credit toward a Certificate in Corporate Community Relations from the Boston College Carroll School of Management (requires 10 credits)

For more information including registration details, go to http://ccc.bc.edu/cwd_forum/. To speak with a Center representative about the Forums, contact Bill Brittingham, Assistant Director of Executive Education, at brittiwi@bc.edu or 617.552.2555.

The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe.

For more information, please contact:

Cheryl Kiser The Center for Corporate Citizenship at Boston College
Phone: 617.552.8948


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