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DVD Release: The Business Case for Sustainability

Submitted by: New Society Publishers

Categories: Research, Reports & Publications, Corporate Social Responsibility

Posted: Jan 29, 2008 – 10:59 PM EST


The benefits for business of greening the corporate bottom line

Jan. 29 /CSRwire/ -

Praise for Bob Willard

Bob Willard covers from all perspectives the best current thinking on the business case for sustainability in an accessible, practical, and balanced manner.
— Dr. Marlo Raynolds, Executive Director, Pembina Institute for Appropriate Development

Bob Willard demonstrates how businesses may transcend the negative and ascend to the positive, all the while relating their journey to a sound economic business case.
—Dr. David Wheeler, Erivan K. Haub Professor of Business and Sustainability, Schulich School of Business, York University

Global climate and energy crises have focused corporate attention on sustainability. The time is right to help business leaders connect the dots between doing well and doing good.

The Business Case for Sustainability presents a compelling case for corporate responsibility, framing sustainability arguments so they are relevant to executives concerned with minimizing risks while maximizing profits.

The DVD describes:

1. Appropriate sustainability language to use with executives

2. The 5-stage corporate sustainability journey

3. The iceberg of company value and the increasing importance of intangible value hidden below the water line

4. The perfect storm of mega-issues and the risks that demanding stakeholders pose to corporate reputations

5. The quantification of additional profits – at least 38% more for large companies and 66% more for small- or medium-sized companies (SMEs) – if executives integrate sustainability strategies with their business strategies

The Business Case for Sustainability is essential viewing for anyone interested in how to engage business leaders in sustainability – as well as for business leaders themselves.

About the Author

Bob Willard is a leading expert on the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporations, consultants, academics, and non-governmental organizations. His first book, The Sustainability Advantage, was published in 2002, and his second book, The Next Sustainability Wave, was published in 2005.

For more information about Bob and a complete listing of his past and upcoming speaking engagements, please visit his web site:

The Business Case for Sustainability
55 minutes 5.25x7.5”
ISBN 978-0-9784140-0-9
US/Can $24.95

Available in bookstores or from New Society Publishers at: or 1-800-567-6772

For more information, please contact:

Phone: 1-250-247-9737, ex. 112


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