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Prudential Financial Encourages Family Volunteerism with Annual Global Volunteer Day

Submitted by: Prudential Financial, Inc.

Categories: Community Development

Posted: Sep 29, 2003 – 12:00 AM EST


Sep. 29 /CSRwire/ - NEWARK, NJ - Prudential Financial, Inc. is encouraging its employees worldwide to make improving local communities a family affair.

On Saturday, October 4, approximately 40,000 volunteers led by Prudential Financial employees, along with their family and friends, will donate hundreds of thousands of hours as part of Prudential's 9th annual Global Volunteer Day.

Traditionally Prudential Financial has taken an active role in encouraging employees and their families to participate in community service projects. This initiative is part of Prudential's commitment to helping employees achieve a healthy work/life balance, while providing an opportunity to both volunteer in their community and spend time with their family.

"This commitment to family volunteerism runs from the boardroom to the mailroom. Volunteerism has always been part of Prudential Financial's corporate culture," said Arthur F. Ryan, chairman and CEO of Prudential Financial. "Between busy home and work life, volunteering may not always fit into the schedule. Global Volunteer Day offers an opportunity for our employees at all levels to spend time with their families and work together to contribute to the communities in which they live."

A unique aspect of Prudential Financial's Global Volunteer Day is that employees of the Newark-based corporation create and lead the service projects that are personally meaningful to them. Volunteer projects will take place in numerous small towns to major U.S. cities, including New York, Newark, Philadelphia, Washington, DC, Minneapolis, Atlanta, Dallas, Fort Worth, San Antonio, Houston, Los Angeles and Jacksonville. And the day's global reach will be felt in more than 20 countries, including England, Canada, Japan, South Korea, Italy, Ireland, Mexico, Poland, and Paraguay.

"It goes without question that spending time with family and friends and getting actively involved in our communities has become more and more challenging," said Bradley Googins, Ph.D., Executive Director, Center for Corporate Citizenship at Boston College. "Corporations that develop and implement opportunities to combine the two aid employees in maintaining a healthy work/life balance. Ultimately it also promotes good citizenship."

This commitment to families and community has always been a part of the Prudential Financial tradition, while finding a healthy balance between worklife and homelife is becoming increasingly important for families worldwide.

"Global Volunteer day gives us a chance to give back to the community and helps to balance our employees' challenges of spending meaningful time with family and loved ones. But our commitment doesn't stop there," says Gabriella Morris, vice president of Community Resources for Prudential and president of The Prudential Foundation. "Prudential Financial encourages volunteerism year round by supporting ongoing volunteer programs coupled with corporate donations. We also recognize individuals who make our neighborhoods better places to live. By creating these opportunities, we provide an environment that encourages employees to maintain active roles in their families and communities."

In addition to Global Volunteer Day, Prudential Financial sponsors numerous community-focused initiatives. For example, this year's 12th Annual Prudential Community Champions Award Program recognized 756 Prudential associates and retirees nationally and 41 associates across Canada, Italy, Japan and Korea who excelled in volunteer commitment, leadership and service in their communities during 2002. Prudential Foundation grants benefiting local nonprofits with which employees volunteer totaled $616,500 this year, and more than $6 million since the program began in 1991.

The first Global Volunteer Day, formerly known as Prudential's National Volunteer Day, was held on October 28, 1995. Starting that year with 5,000 employees participating in 100 projects, the daylong event now includes the participation of nearly 40,000 volunteers at more than 600 projects in 20 countries.

Global Volunteer Day includes all forms of community service, including building a home, preparing a meal at a shelter, restoring a playground or participating in a walkathon. Every volunteer project is selected and organized by Prudential Financial employees because of its personal significance to an employee. This year, Prudential Financial will be working with numerous nonprofit organizations including Habitat for Humanity, American Cancer Society, Second Harvest, and Special Olympics. To learn more about volunteer projects in your area, please visit

Prudential Financial companies, with approximately $422 billion in total assets under management as of June 30, 2003, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the U.S. These companies offer a variety of products and services, including life insurance, property and casualty insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit

For more information, please contact:

Sheila Bridgeforth Prudential Financial, Inc.
Phone: +1-(973) 802-6852


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