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Smith & Hawken(R) Holiday Fundraising Campaign: Celebritrees

Submitted by: Keep America Beautiful

Categories: Philanthropy & Corporate Contributions, Sustainability

Posted: Oct 14, 2008 – 09:15 AM EST

 

Online Auction of Celebrity-Designed Christmas Trees Benefits Keep America Beautiful

Oct. 14 /CSRwire/ - STAMFORD, CT. – October 14, 2008 – From October 15 through December 5, Smith & Hawken is holding an online auction of Christmas trees designed by actresses Julianne Moore, Brooke Shields, Angie Harmon and celebrity couple Eva Longoria Parker and Tony Parker to benefit Keep America Beautiful (www.kab.org). KAB follows a practical approach that unites citizens, businesses and government to find solutions that advance the core issues of preventing litter, reducing waste, and beautifying public spaces.

Smith & Hawken joined forces with celebrity stylist Robert Verdi who worked closely with each celebrity to come up with their own individual designs using Smith & Hawken ornaments, garlands, light strings and garden gear. "Each celebrity was very eager to participate in this fundraiser for Keep America Beautiful," states Verdi. "They put a lot of time and thought into their tree's design and wanted to share their personal design inspirations at the holidays."

"This is such a great concept for a fundraiser, and with the A-list stars supporting it, Keep America Beautiful couldn't be more thrilled to be the chosen beneficiary," states Matthew M. McKenna, president and CEO of Keep America Beautiful. "The funds generated by this auction will help us in fulfilling our grassroots mission to build cleaner, greener, stronger communities nationwide."

Each tree will have a starting bid of $2,000, with bidding increments of $100. To participate in the auction, bidders can go to www.SmithandHawken.com/trees, pick their favorite tree, and click on the "place a bid at CharityBuzz.com" button. The auction winners will receive their trees in time for the holidays.

A listing of all products used on each tree will also be viewable online, so consumers can "get the look" of their favorite celebrity-designed tree.

High Resolution Digital Images Available Upon Request

About Smith & Hawken, Ltd.
Smith & Hawken(R) is the premier authority in outdoor garden living, dedicated to providing products distinguished by authenticity, style and above all, fine craftsmanship. Smith & Hawken's products are sold across the country through 58 Smith & Hawken retail stores, its catalog, Internet site and select high-end independent garden centers. An exclusive line of branded products is also sold at all 1,400 Target stores nationwide. Based in Novato, Calif., Smith & Hawken is a division of Scotts Miracle-Gro Company.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.

For more information, please contact:

Robert Wallace Keep America Beautiful
Phone: 203.323.8987, ext. 811
Website: www.kab.org
Larry Kaufman Keep America Beautiful
Phone: 203.323.8987, ext. 817
Website: www.kab.org
Noelle Smith Smith & Hawken
Phone: 415.506.3845

For more from this organization:

Keep America Beautiful

 

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