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Behind the Scenes at Sheryl Crow's Green Baby Shower, Party Planner to the Stars Shares Tips and Tricks for Eco-Showers

Submitted by: Seventh Generation

Categories: Environment, Corporate Social Responsibility

Posted: Oct 29, 2007 – 03:45 PM EST


Exclusive Sheryl Crow Baby Shower Photos and Celebrity Party Planner Video Interview Now Available On www.weegeneration.com

Oct. 29 /CSRwire/ - BURLINGTON, VT - October 29, 2007 - The November issue of InStyle magazine features exciting highlights of Sheryl Crow's July eco-baby shower for her son Wyatt, but for expanded, exclusive coverage of the celebration and details on how to throw a green gala of their own, curious families and fans are encouraged to visit www.weegeneration.com. Dozens of never-before seen, behind-the-scenes photos of the occasion and an interview with party planner Traci Phillips are now available for viewing online and provide details surrounding the star-studded, eco-conscious affair.

Phillips, whose client history includes recording artists Sara Evans and Carrie Underwood, speaks about the details of planning Ms. Crow's eco-shower in an exclusive video interview available on http://www.weegeneration.com/eco-tips. Planning a party for one of the most outspoken environmentally-conscious celebrities, Phillips gave great attention to every environmental aspect of the fête while also keeping the affair playful and "down-home." A list of Eco-Baby Shower Tips Philips used to guide her expert planning is also available at www.weegeneration.com.

"There is nothing more important to a parent than keeping their baby healthy and happy," said Christopher Gavigan, executive director of Healthy Child Healthy World, a founding partner of Wee Generation. "We cannot think of a better way to welcome and celebrate the life of a new child than with an eco-friendly baby shower. With the easy-to-follow tips and guidance provided by Wee Generation, expectant parents can feel supported and empowered to build a healthier future for all children."

Along with the opportunity to view exclusive celebrity content and learn how to produce their own green events, consumers have until Nov. 30, 2007, to enter the Wee Generation sweepstakes, featuring a grand prize Green Nursery Makeover and a chance to "pay it forward" by donating a second makeover to a favorite local children’s organization.

Wee Generation, a co-host of Ms. Crow's shower, was formed by Seventh Generation, Healthy Child Healthy World, and babystyle to help parents raise healthy and happy babies. In addition to educating parents, the Wee Generation team is also developing the world's first Cradle to Cradle certified baby bag. When the bag goes on sale to the general public in February 2008 all profits will benefit Healthy Child Healthy World.

About Wee Generation

Leading the partnership with Healthy Child Healthy World is Seventh Generation, the nation’s premiere provider of non-toxic, environmentally safe household products. Also collaborating are babystyle(R), the premiere maternity and baby boutique that addresses the needs of today’s new and expectant families, world-renowned green designer William McDonough, and IDEO, one of the world's most innovative design firms. The collaborative overarching goal is to advocate for a healthier environment for children by focusing on the "living home" and a transformation of ecosystem-impacting consumer products.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home-and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet. From chlorine free diapers and wipes to specially formulated Baby Laundry Detergent, Seventh Generation provides you with baby products you can trust. For information on Seventh Generation cleaning, paper, baby and feminine personal care products and to find store locations, visit www.seventhgeneration.com.

About Healthy Child Healthy World

Healthy Child Healthy World (formerly Children's Health Environmental Coalition) has been the national leader in safeguarding the health of children and protecting them from harmful environmental exposures for over sixteen years. By educating parents and engaging communities, we encourage everyone to make simple, smart choices that allow our children and families to flourish. To learn more about our work visit www.healthychild.org.

About babystyle(R)

Babystyle is the premier maternity and baby boutique, offering a smart, stylish selection of maternity, baby and kids apparel, top-rated gear, unique toys and charming gifts, as well as an easy-to-use baby registry. Shop them online at www.babystyle.com or visit their growing family of stores, where expert maternity consultants help moms-to-be with questions about fit and fashion. While you're at it, be sure to check out their online Green Shop for eco-cute clothes, toys, gifts and more.

About Traci Phillips and The Perfect Party

Traci Phillips is a celebrated and well respected event planner and designer. Her work has included many long established fundraisers, corporate and private events. She also has a loyal celebrity based clientele including Sheryl Crow, Carrie Underwood, Sara Evans, Joe Galante, and more. Her work has been featured in both local and national publications such as; In Style magazine, Southern Exposure Magazine and the Nashville Scene. Along with her staff and vendors she offers a complete planning service for any event; sophisticated yet fun, understated yet memorable. Visit www.traci-phillips.com for more information.

For more information, please contact:

Meghan Butler GCI Group for Seventh Generation
Phone: (512) 542-2836


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