Toronto - The University of Toronto's Rotman School of Management is pleased to host the second annual Conference on Business and Society, entitled Corporations in the Community: A Canadian View of Corporate Social Responsibility, on March 19, 2004.

Corporate Social Responsibility (CSR) argues that corporations can do well by doing good. How Canadian businesses balance more significant and diverse stakeholder needs -while continuing to generate profitable returns for their shareholders - will determine their economic success in 2004 and beyond. In this post-Enron age, CSR is becoming not only socially desirable, but a business necessity.

Conference attendees will consider the strategic case for CSR and discuss the tools and attitudes needed to install meaningful programs in a Canadian context. The conference will also help attendees balance stakeholder interests, better understand the changing role of the non-profit, and learn from organizations leading this charge.

This year's conference will feature a keynote speech from David Batstone, founding Editor of Business 2.0 magazine and author of the best-selling book Saving the Corporate Soul. Guests will participate in discussion forums and will have opportunities to network with for-profit and non-profit representatives as well as with members of the government and academic communities.

All are welcome. Further information and tickets are available online at www.rotman.utoronto.ca/csrconference. For direct contact please email csrconference@rotman.utoronto.ca.

Rotman School of Management - University of Toronto

Rotman School of Management - University of Toronto

The University of Toronto's Joseph L. Rotman School of Management has set out to become one of the world's top tier business schools. Located in North America's 3rd largest financial centre, the Rotman School is taking an innovative approach to management education, built around Integrative Thinking™ and Business Design™. The AIC Institute for Corporate Citizenship was created at the Rotman School in late 2004 with the generous support of AIC Limited's Chairman Michael Lee-Chin. The purpose of the Institute is to help current and future business leaders integrate corporate citizenship into business strategy and practices.

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