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Birthplace of The Green Movement Welcomes Newcomers

Submitted by: LOHAS

Categories: Events, Corporate Social Responsibility

Posted: Jun 17, 2008 – 10:13 AM EST


"Grandfathers of Green" are Passing The Torch at The Lohas 12 Forum

Jun. 17 /CSRwire/ - BROOMFIELD,CO,. - June 17, 2008 - Boulder is often referred to as the "Birthplace of the Green Movement" because of locally-based companies such as Celestial Seasonings, Pharmaca, and Eco-Cycle, who back in the 1970’s, made a choice to advocate and run a business that would promote a healthier more sustainable lifestyle. Not only did they make these eco-conscious decisions for themselves, but they were leading by example, encouraging others to consider the environment, society and the overall health and well being of our planet. They didn't know it at the time, but they were changing the world. Most of those companies and individuals are still around and setting examples today. They are helping to educate and inform new businesses and forward thinkers so they can become part of the ever-growing $209 billion marketplace called LOHAS (acronym for Lifestyles of Health and Sustainability). The green movement has come full circle, returning to its original roots, as many of these early pioneers will be joined by other like-minded businesses at the LOHAS 12 Forum in Boulder.

The LOHAS 12 Forum creates an atmosphere where the "Grandfathers of Green" can interact and educate newer businesses, as well as industry leaders. The focus on eco-friendly and sustainable business practices is becoming more the norm, which makes the need for communication and networking between newcomers and established Green businesses more vital than ever. Statistics show that LOHAS consumers take up about 20% of the marketplace and that number is rapidly increasing. The Natural Marketing Institute, whose leaders will be speaking at this year’s LOHAS 12 Forum, estimate that the $209 billion market will grow to be more than $400 billion by the year 2010. Products labeled organic generated about $4.4 billion in sales last year and some industry forecasters say that sales could surpass $6.8 billion by 2012. This is proof that today's consumers are looking beyond cost and educating themselves on what is best, not only for their bodies, but for the environment and society too.Businesses across the globe are taking note of these changes and are learning all they can about this rapidly growing and powerful cross-section of purchasers.

The completely sold out Forum is taking place in Boulder, Colorado at the St. Julien Hotel and Spa from Wednesday, June 18 – Saturday, June 21.For more than a decade, the LOHAS Forum has served as the global gathering of the premier businesses, thought leaders, market researchers, media executives and opinion makers seeking to participate in the $209 billion LOHAS market.

Headlining speakers include Steve French Managing Partner for The Natural Marketing Institute, Horst Rechelbacher Founder of Intelligent Nutrients and Aveda, Ellen Feeney VP of Responsible Livelihood for WhiteWave Foods, Rand Waddoups Senior Director of Corporate Responsibility for Wal-Mart, Michael Besancon South West Regional President of Whole Foods Market and Rob BonDurant Vice President of Marketing for Patagonia.

This years' jamboree of sponsors and exhibitors are Green trailblazers that are destined to make a blip on your radar in the upcoming months, if you haven't heard of them already; they include Gaiam, founded in 1988, they are providers of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. Hessnatur, founded in 1976, is a German based 100% organic clothing company making its U.S. debut, they are as committed to great clothing as they are to their employees well being. Planet Green, the first and only 24-hour eco-lifestyle television network, which started broadcasting on June 4, 2008 has a variety of hosts and programs that are sure to educate and inspire every demographic.

About LOHAS Forum

Since its inception in 1996, LOHAS (Lifestyles of Health and Sustainability) has been the catalyst for the adoption of sustainable living and environment-friendly practices within the North American and global business community. The LOHAS Forum is the leading annual gathering of thought and opinion leaders in the LOHAS marketplace.

The LOHAS 12 Forum features highly influential speakers and panelists who address and explore some of today's most prominent issues and business challenges, in the world of health and wellness. Featured speakers for this year's Forum include;

Rand Waddoups, Sr. Director of Sustainability, Wal-Mart
Raphael Bemporad, CEO and Founder, BBMG
Eli Halliwell, CEO, Jurlique
Bryan Welch, CEO, Ogden Publications
Chip Conley, CEO and Founder of Joie de Vivre Hospitality
Clodagh, CEO and Founder of Clodagh Design
Simran Sethi, Eco-host, Sundance Channel
Wayne Zink, CEO Endangered Species Chocolate
Rodney Yee, Yoga Instructor
Woody Tasch, Director, Investor's Circle

Other events include musical performances, culinary experiences, demonstrations and networking receptions. For more information about the LOHAS 12 Forum visit www.lohas.com/forum.

For more information, please contact:

Jennifer Cosgrove Rob Bailey Communications
Phone: (201) 760-0200 ext.108

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