LOS ANGELES -- Tony Krantz, CEO of Flame TV and executive producer of the hit TV series "24" and many other projects, is hosting the "Getting LOHAS to a Tipping Point" panel at 10:00 a.m. on April 26 at LOHAS 9 Forum: Getting to the Heart of Conscious Commerce, which takes place from April 25 to April 27 at the Ritz-Carlton Marina del Rey.

"LOHAS culture is exciting, healthy and promotes many long-term positives for people and the environment," said Krantz. "So why has the media been slow in embracing it? Why is LOHAS considered "alternative" - not mainstream - by the media and, thus, popular culture? This panel will explore this issue - but more directly - how to get LOHAS to the 'tipping point' with the media and contemporary culture, making it our natural, automatic choice."

The "Getting LOHAS to a Tipping Point" panel will also include Mariel Hemingway, a renowned yogi, author and actress; Jimmy Yaffe, the Managing Director of Endeavor Marketing Solutions who has helped create unique marketing alliances and strategies for clients such as American Express, America Online, Entertainment Weekly, Target, Ferrari and Maserati; Jeff Rowe, Senior Vice President of Production for AOL Entertainment, where he oversees all content for the Internet leader; Nina Utne, Chair and CEO of Utne Magazine, a writer, political activist, mother and community-builder; and Peter Tortorici, President of Mindshare Entertainment Group, who has developed branded entertainment deals for clients.

"The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point," according to the bestselling book, "The Tipping Point" by Malcolm Gladwell. This panel will examine the roles that media, entertainment and business take in bringing the LOHAS lifestyle to its "tipping point."

Other panelists at LOHAS 9 Forum: Getting to the Heart of Conscious Commerce include health and environment experts, Fortune 500 and entertainment industry executives, and celebrities who promote the LOHAS lifestyle, such as Daryl Hannah, Amy Smart, Ed Begley Jr., and Raquel Welch. LOHAS 9 will include a musical performance by Rickie Lee Jones and surprise entertainment. The first Inspiration Film Festival will be launched in conjunction with LOHAS 9, showcasing spiritually uplifting work of emerging filmmakers worldwide.

LOHAS sponsors and partners include Ford Escape Hybrid, Gaiam, Ben & Jerry's, Intel, Dell, Natural Health Magazine, Organic Bouquet, Clif Bar, Wellness Water Filters, Golden Temple, Antique Drapery Rod Co., Anna Sova Luxury Organics, Hemptown, Ajna Music, Izze Beverage Company, Green Mountain Coffee Roasters, JASON Natural Cosmetics, Living Tree Paper Company, Utne Magazine, Co-Op America and the Environmental Media Association. Other sponsors include Under the Canopy, Experience Life Magazine, Breathe Magazine, Expansion Capital Partners, Portfolio 21, Zhena's Gypsy Tea, EV Rentals, Naked Juice, Concept Farm and Native Energy, who is powering the LOHAS conference with wind power. Media partners include Daily OM, What Is Enlightenment, The Hollywood Reporter, Utne Magazine, Whole Life Times, Delicious Living, ENN.com, Green Biz.com, CSRWire.com, and The Green Guide.

Full-priced tickets for all three days of LOHAS 9 cost $795. A pass to the Inspiration Film Festival, including Monday's joint program and reception at LOHAS 9, costs $50 or $25 when purchased with LOHAS 9 tickets.

To purchase tickets or to learn more, visit www.lohas.com or www.inspirationfilmfestival.com or call 303-222-8263.

LOHAS

LOHAS

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.

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