LONDON - Corporate responsibility (CR) is the new imperative in business. Forty-eight percent of the world¹s largest 100 companies now publish social and environmental reports, and the number is rising every year.

CR is getting more attention in the boardroom too. According to a global survey by headhunters Watson Helsby, in more than three-fourths of companies, it is the CEO who chairs the CR committee.

These CEOs know that business stakeholders ­ investors, media, government, employees, consumers and NGOs ­ are interested in CR as never before.

But many CR teams are new and they need guidance. And more established teams need to benchmark with their peers. How do you collect and publicize the right information for corporate social reporting? How should you organize the team? What's the best way to work with NGOs? And many more.

Corporate Responsibility Management answers these questions by giving readers a behind-the-scenes look at responsibility and sustainability programs at best practice companies. It¹s the only journal devoted exclusively to the needs of the CR practitioner.

With in-depth case studies written by CR managers and communicators for an audience of their peers, Corporate Responsibility Management explains step-by-step how to start a CR program from scratch and keep it progressing once it's been established.

The 40-page August launch issue includes first-hand accounts from companies including Merck, Alcoa, Agilent Technologies, Telefonica, BT and British American Tobacco. Future issues will address the most pressing questions about triple-bottom-line reporting, managing NGO relationships, understanding international reporting standards, monitoring the supply chain, financial transparency, and how best to communicate with stakeholders including customers, employees and the media.

Corporate Responsibility Management doesn¹t just tell readers how to manage and communicate corporate responsibility; it shows them with practical, hands-on accounts from the best in the business.

For more details, click www.melcrum.com/link/crm.

Notes to editors:

Melcrum Publishing is a research and information company with offices in London and Chicago. Through its publications, research, training materials and seminars, Melcrum provides "best practice" information for managers involved in organisational communication, corporate communication, corporate responsibility, human resources, knowledge management and intranet management.

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