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Global Business Coalition on HIV/AIDS (GBC) and World Vision Launch impact! HIV/AIDS Campaign

Submitted by: GBCHealth

Categories: Philanthropy & Corporate Contributions

Posted: May 06, 2005 – 12:00 AM EST


Both groups call on financial sector to take action against the spread of AIDS

May 06 /CSRwire/ - BERMUDA - The Global Business Coalition on HIV/AIDS (GBC), the pre-eminent organization leading the business response to AIDS and World Vision, an international humanitarian relief organization, are calling on the global financial sector to support the fight against AIDS during an event in Bermuda. The partner organizations also launch their new impact! HIV/AIDS campaign that aims to drive corporations from all sectors to take action against HIV/AIDS on the ground. This GBC and World Vision co-hosted event is taking place in the offices of XL Capital.

The impact! HIV/AIDS campaign, born of a partnership between the organizations, aims to increase companies' action against HIV/AIDS on the ground in the form of economic development, care and support of HIV/AIDS orphans and vulnerable children, healthcare, and emergency relief and development. impact! HIV/AIDS is a customizable engagement and communication program that activates and enables corporate involvement in the fight against HIV/AIDS. The program allows companies to affect change on the ground immediately by providing plug-and-play sustainable development programs in badly affected regions of the world, and by helping companies generate a customized communication campaign designed to engage employees, shareholders and customers in the issues at hand.

"As leaders in society, companies have a responsibility to not just sit and watch as AIDS continues to kill tens of millions of people," says Trevor Neilson, executive director of the GBC. "GBC and World Vision have devised a unique program to fill the gap between intention and action. impact! HIV/AIDS offers specific ways not only for companies to become actively involved in the fight against HIV/AIDS, but also lets them measure their investment in terms of time and resources."

"The AIDS pandemic has been called the greatest health crisis since the Black Plague of the Middle Ages," says Rich Stearns, president of World Vision. "In Africa alone it has left 9 million children without parents. But there is hope. We have found solutions to turn the tide. Now we must muster the will and develop the resources to finish the job we have started. The members of the Global Business Coalition on HIV/AIDS have chosen to be part of the solution, and World Vision is honored to work alongside the GBC in its commitment to bring hope to orphans and vulnerable children affected by AIDS."

About the Global Business Coalition on HIV/AIDS (GBC)

The Global Business Coalition on HIV/AIDS (GBC) is the pre-eminent organization leading the business fight against HIV/AIDS. The rapidly-expanding alliance of almost 200 international companies is dedicated to combating the AIDS epidemic through the business sector's unique skills and expertise. The mission of the GBC is to harness the power of the global business community to end the HIV/AIDS pandemic. For more information, please visit the GBC website at www.businessfightsaids.org, the leading global resource of company AIDS programs and hub of information relevant to business concerned about AIDS.

World Vision

Founded in 1950, World Vision is a Christian humanitarian organization, serving the world's poorest children and families in nearly 100 countries. With more than 50 years of results, World Vision provides health, education, agriculture, water, sanitation, and assistance to small business projects that help millions of people in their communities, helping transform the lives of children and families in need without regard to their religious beliefs, gender, race, or ethnic background. For more information, visit www.ImpactAIDS.org.

For more information, please contact:

John James Global Business Coalition on HIV/AIDS (GBC)
Phone: +1-212-698-2131

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