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High Tech Greets High Touch As Dot Com Goes Organic

High Tech Greets High Touch As Dot Com Goes Organic

Published 09-16-02

Submitted by Organic Style

NOVATO CA Organic Bouquet, Inc., the nation's premier organic floral company, today announced a newly formed alliance with Proflowers.com.

Proflowers.com, the leading Internet floral company, will be first to offer organic flowers online under the Organic Bouquet brand.

Beautiful and abundant organic garden-style bouquets will go on sale at Proflowers.com today starting at $39.95 plus shipping. The organic bouquets are specially arranged with a colorful selection of the freshest organic flowers picked for the specified day of shipment.

"Organic flowers represent thoughtful gifts that make a statement about values. The purchase of organic flowers contributes to humankind and the environment," says Organic Bouquet president Dave Smith, co-founder and former president of catalog and retail company Smith and Hawken.

Steve Bellach, chief marketing officer for Proflowers, stated "Proflowers' partnership with Organic Bouquet is consistent with the company's commitment to offer its customers the best and freshest flowers on earth."

Organic flowers are the newest category in the $230 billion LOHAS (Lifestyles of Health and Sustainability) market. The market entry for organic flowers is timely, as consumer awareness for environmentally sound products has increased with the development of USDA organic standards expected for implementation this October.

Why organic flowers? According to Organic Bouquet CEO Gerald Prolman, "Organic flower production enriches the earth and reduces pollution of our soil and water. The market introduction of organic flowers is important because it is safer for farmers and for farmworkers and is good for the environment."

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Organic Style

Organic Style

Organic Style Ltd. (www.OrganicStyle.com) is an online eco-boutique for people seeking inspiring products that uphold the well-being of the planet and humankind. Their flagship brand, Organic Bouquet (OrganicBouquet.com) is widely recognized as America’s pioneer of organic and eco-flowers. EcoFlowers.com (www.EcoFlowers.com) is their wholesale division, with customers including florists, retailers, hotels and wedding planners.

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