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Majority of Nonprofits Expect Charitable Giving to Increase in 2002

Submitted by: Kintera Corporate Communications

Categories: Philanthropy & Corporate Contributions

Posted: Jan 07, 2002 – 11:00 PM EST

 

Jan. 07 /CSRwire/ - In a survey of key decision makers in the nonprofit sector, 56 percent said they believe that charitable giving will increase in 2002.

Fifteen percent believe it will remain the same as in 2001, while 29 percent expect a decrease from last year's giving. The survey was conducted by Internet marketing services provider Kintera Inc. in late December 2001 via their Web site, www.kintera.com.

"The fact that the majority of respondents believe giving will increase in 2002 is very remarkable," said Dr. Harry Gruber, founder and CEO of Kintera. "In 2001, most nonprofits faced what was almost certainly a difficult year -- the recession, a decrease in large gifts and the events of September 11th all contributed to a very grim scenario. Now, with the economy heading for recovery and Americans seeing firsthand how important a role nonprofits play in these times, this type of optimism makes sense."

Gruber notes that online philanthropy will likely be a contributor to an increase in this year's charitable giving.

"The online response to September 11th recovery efforts was unprecedented. I expect people will continue to contribute to various causes via the Internet given the immediacy it allows and the ease of use," said Gruber.

About Kintera Inc.

Kintera is the leading Internet marketing services provider offering nonprofit organizations advanced web-based solutions to help raise awareness and funds. Kintera's services, highlighted by its proprietary "Friends Asking Friends(TM)" technology, leverage the power of the Internet to enrich user experiences when interacting with nonprofit organizations. The company's end-to-end Internet solutions meld with traditional fundraising to enhance donor recruitment, cultivation and stewardship programs. For more information, visit the Kintera Web site at www.kintera.com or call 858/795-3000. Kintera's headquarters are located in San Diego.

This release contains information about future expectations, plans and prospects of Kintera Inc. and constitutes forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995.

For more information, please contact:

Judy Piercey (858) 795-3056

 

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