CAMBRIDGE, MA "“ February 21, 2007"“ Whether looking for a dream kitchen, ownership of a vineyard in France, or a Cuisinart PopCorn maker, chances are consumers will find it at BiddingForGood.com. BiddingForGood.com is a new cause-based marketplace from cMarket, bringing together worthy causes with more than donors, but with shoppers of all stripes.

The newly launched BiddingForGood.com today boasts almost 10,000 items up for bid "“ that’s up ten-fold from the start of the year - and growing - with something to appeal to everyone. The dynamic site is adding dozens of new items daily, all to benefit a wide variety of causes "“ from the New England Conservatory to the United Way of Central Indiana to Alamo Elementary School.

Data since the site went live shows shoppers are spending significant time there "“an average seven minutes per visit, with one quarter of them returning two or more times per day. The numbers also show that travel, sports and entertainment are the three hottest item categories, generating the most bid activity and largest net revenue to the charity.

"Working with BiddingForGood enabled us to reach a whole new pool of people who care that are outside of our usual audience," said Joe Finocchiaro, Director of Development, Stephen Gaynor School, New York City. One of the school’s prize auction items was a VIP package for the Super Bowl. "BiddingForGood drove in almost 40% of our online auction traffic, increasing our overall bid activity beyond our expectations," added Finocchiaro.

BiddingforGood.com serves as a social network where non-profits are reaching a limitless audience who share the same cause-related philosophies, or, who may simply have an interest in acquiring the items being auctioned in their fundraisers. A recent survey of 1,000 online fundraising auction participants revealed the top three reasons to participate in an online charity auction, in addition to lending support to the causes that are important to the participant, are purchasing great items, and ease of use.

"Auctions work. And when they’re put online they work even better," said cMarket and BiddingForGood CEO Jon Carson. "Auctions are perhaps the single most pleasurable way to give, because there is an exchange of value. Research shows that when there is an exchange of value, people will give more. Plus, the gaming aspect of the bidding makes auctions a fun way to buy a variety of items."

BiddingforGood.com is the latest release from cMarket, which also offers an auction system that enables non-profits to develop an end-to-end solution for their online auctions. Some of the "hot items" available in cMarket auctions now include OSCAR VIP Package benefiting Belcourt Theatre; a trip to the Sonoma Inn and Spa to benefit a local chapter of the American Red Cross, and pearl necklace to benefit Humane Society of Louisiana.

About cMarket, Inc.

cMarket is the leading cause-based marketplace connecting worthy causes with consumers. With more than 1,700 customers, online auctions powered by cMarket.com have generated funding successes by allowing organizations, both large and small, to identify new sources of income and, at the same time, build mission awareness and heightened caring for the cause. cMarket services national non-profit organizations such as United Way, JCC Association, Junior Achievement, Catholic Charities, The PTA, and the American Red Cross. cMarket also works with companies including Ford, Deloitte & Touche, Kimberly-Clark and General Electric to raise funds for their nonprofit causes. The company recently launched BiddingForGood.com, which enables non-profit organizations to reach the broadest possible audience by featuring their auctions and items on this leading global exchange for goods and services. cMarket, which was founded in 2003, has headquarters in Cambridge, Mass. For more information, visit www.cmarket.com.

BiddingForGood

BiddingForGood

BiddingForGood is the leading cause based e-commerce platform solely for organizations engaged in auction fundraising for nonprofit causes. With more than 8,000 customers, online auctions powered by BiddingForGood have generated over $75 million for non-profit organizations by allowing them to expand their bidder universe to include their entire constituency AND the 150,000+ BiddingForGood bidder community. Clients also secure more items by delivering a stronger and more measureable marketing value to item donors to ultimately raise more money from more participants.

The company also works with dozens of brand marketers through its unique product advertising program to enable them to efficiently reach affluent donors just as they are spending in a trusted environment. The marketplace can be experienced at www.BiddingForGood.com.

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