NEW YORK, NY - October 25, 2007 - Illusion Television LLC (operator of Illusion On-Demand) announced today that it has offset its carbon emissions with Carbonfund.org, the country's leading carbon solutions organization. Illusion has offset all carbon emissions related to the operation of the science fiction network’s Illusion On-Demand. This commitment places Illusion as environmental leaders in the video-on-demand community.

"Being a science fiction company, we feel a serious responsibility to preserve the planet's future in any way we can. All of the partners and employees here at Illusion have taken great care in both our business and personal lives to reduce environmental impact," said Dekker Dreyer, president of Illusion Television. "For example, two of our three founders only travel by automobile under 20 miles a week; our third founder drives a hybrid. More importantly, we've phased out the use of non-biodegradable video tape, in favor of digital storage, when archiving our productions along. Additionally, we exclusively use energy efficient fluorescent lighting in shooting our original shows. We've also reduced 90% of our paper usage by using digital documents whenever possible. Offsetting 100% of our carbon emissions via Carbonfund.org is just one more piece of the puzzle."

"The media industry is an essential partner in the fight for a clean energy future. We are extremely pleased to have Illusion Television join the CarbonFreeTM program. More partners like them will ensure that a healthy future for our planet won’t become the stuff of science fiction," Carbonfund.org Executive Director Eric Carlson said.

About Illusion Television

Illusion Television is a privately held television company which operates Illusion On-Demand, the nation’s first science fiction VOD cable network. Available in over thirty states, Illusion is one of the fastest growing networks in the country. For more information visit www.illusiontv.com.

About Carbonfund.org

Carbonfund.org is the country's leading carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by investing in renewable energy, energy efficiency and reforestation projects where they are most cost effective. Carbonfund.org works with over 300 corporate and non-profit partners including Discovery, Volkswagen, Working Assets, Dell, Orbitz, Environmental Defense, and Lancome.

Carbonfund.org

Carbonfund.org

Carbonfund.org (www.carbonfund.org) reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a nationally recognized 501(c)(3) nonprofit business, and a member of the EPA's Green Power Network, the Chicago Climate Exchange, and Ceres. Carbonfree and "Reduce what you can, offset what you can't" are trademarks of the Carbonfund.org Foundation.

More from Carbonfund.org