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Caught on Video: Companies Doing Good

Submitted by: Boston College Center for Corporate Citizenship

Categories: Community Development, Corporate Social Responsibility

Posted: Mar 12, 2009 – 08:00 PM EST


Boston College Center for Corporate Citizenship sponsors Film Festival; vote at

Mar. 12 /CSRwire/ - CHESTNUT HILL , Mass. - March 12, 2009 - The Boston College Center for Corporate Citizenship today launched the first annual Corporate Citizenship Film Festival and is encouraging the public to view the 25 contenders and vote for their favorite at

"Since so much media focus has been on the negative, it's easy to overlook the positive contributions business makes to society," said Bradley K. Googins, executive director of the Boston College Center for Corporate Citizenship. "We've launched this annual film festival to provide the public another dimension of business."

Companies entering their work in the Film Festival are: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, Exxon Mobil, FedEx, Hitachi, Intel, Mars North America, McDonald’s, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PriceWaterhouseCoopers, UPS, Western Union and Whirlpool.

Online voting will begin March 12 and close at 11:59 p.m. (EDT) March 18: Each video is between 1 and 3 minutes in length and captures how each company is having a positive impact, typically in partnership with nonprofits, customers and employees, on social and environmental challenges.

"The videos provide a compelling tapestry of how companies are making a difference," said Googins. "They also project the humanity and emotion inside companies—qualities we rarely consider." The short videos also demonstrate how companies have become extremely strategic in their community involvement work and how they place high value on impact and finding lasting solutions to some of society’s most vexing problems.

Some of the short videos feature known celebrities and company executives. But the real stars are the nonprofit partners and the people whose lives are transformed because of corporate commitment to community and social issues. The videos were shot in a broad range of locations—from small towns in the United States to villages in Africa and China, and one video even takes you into outer space.

The winner of the film festival will be announced March 30 during the dinner program of the 2009 International Corporate Citizenship Conference. Managers and executives interested in attending the conference to be held March 29-31 in San Francisco can register at All 25 videos will run on a continuous loop at the conference in San Francisco and be presented on a large plasma screen.

About the Center for Corporate Citizenship at Boston College

The Boston College Center for Corporate Citizenship is a membership-based research organization associated with the Carroll School of Management. It is committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs and the insights of its 350 corporate members, the Center creates knowledge, value and demand for corporate citizenship.

For more information, please contact:

Peggy Connolly Boston College Center for Corporate Citizenship
Phone: 617-552-0722
Phone 2: 617-645-5555


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