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Incorporate Your Community Involvement Program to Your Company's Business Strategy

Incorporate Your Community Involvement Program to Your Company's Business Strategy

Published 03-19-07

Submitted by Boston College Center for Corporate Citizenship

Developing a Strategic Corporate Community Involvement Program
http://www.bcccc.net/CCIProgram
May 9-11, 2007 "¢ Toronto

CHESTNUT HILL, MA- March 16, 2007 "“ If you role is community relations or community involvement, how can you assure that this is an integral component of your company's commitment to corporate citizenship? This program provides a comprehensive overview of corporate social engagement and community involvement. Master a step-by-step framework and focus for planning and implementing a strategic CI program, with special attention to building relationships of trust and issues management. Emerge with a suite of proactive planning tools and techniques that will help you assure that community involvement is an integral component of your company’s business strategy.

  • Establishing and maintaining relationships of trust with community stakeholders and key publics

  • Conducting company and community assessments

  • Analyzing and prioritizing emerging community issues, needs and expectations

  • Designing strategic program responses that tie with business objectives

  • Securing management support and buy-in

  • Current issues and trends in corporate citizenship

    For more information, go to http://www.bcccc.net/CCIProgram

    The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

    For more information, call The Center at 617.552.4545, or go to The Center’s web site at http://www.bcccc.net.

    The Center's executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

    About the Boston College Center for Corporate Citizenship

    The Boston College Center for Corporate Citizenship engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program. For more information visit The Center's web site at www.bcccc.net.

    Boston College Center for Corporate Citizenship
    55 Lee Road
    Chestnut Hill, MA 02467-3942
    Tel. 617.552.4545
    www.bcccc.net
    ccc@bc.edu

  • Boston College Center for Corporate Citizenship logo

    Boston College Center for Corporate Citizenship

    Boston College Center for Corporate Citizenship

    The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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