ESSEX, CT,. - June 3, 2008 - NuRide, Inc. (www.nuride.com), the nation's largest incentive-based ridesharing community, today announce that Plow & Hearth (www.plowhearth.com), a leading national catalog, retail, and internet company specializing in unique, enduring home and lifestyle products, has expand its NuRide sponsorship by providing a variety of valuable discounts to NuRide members who are sharing rides and doing their part to relieve traffic congestion and reduce global warming. Plow & Hearth’s expanded sponsorship will reward commuters who share 11,000 rides resulting in 400,000 fewer miles driven and the prevention of over 160 tons of greenhouse gas emissions.

"Given our nation's ongoing need to combat global warming and reduce energy consumption, we are thrilled to grow our NuRide partnership," said David Hay, Vice President of Marketing for Plow & Hearth. "Sponsoring NuRide members who share rides with a variety of rewards from Plow & Hearth and our sister companies is a meaningful way to encourage commuters in their mission to preserve our environment and save energy."

Companies joining Plow & Hearth include children's toy and craft retailers HearthSong (www.hearthsong.com) and Magic Cabin (www.magiccabin.com), and Wind & Weather (www.windandweather.com), a leading retailer of specialty products for outdoor living.

"Plow & Hearth has long been one of our most valued partnerships and we are thrilled to be expanding the relationship to include such quality brands as HearthSong, Magic Cabin and Wind & Weather" said Rick Steele, CEO of NuRide. "It is also an immense pleasure to continue working with our friends at Plow & Hearth who share our vision for reducing global warming and creating a cleaner and greener environment."

About NuRide, Inc.

NuRide is the nation's largest online ridesharing community where members are rewarded for sharing rides. NuRide is a free service that is supported by sponsors who provide special offers to NuRide members for sharing rides and reducing global warming, traffic congestion and energy consumption. For more information please visit www.nuride.com. For contact information, visit www.nuride.com/contact.

About Plow & Hearth

Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 25
years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and
personal and eco-friendly. Plow & Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. For more information please visit www.plowhearth.com

About 1-800-FLOWERS.COM, Inc.

As the world's leading florist, 1-800-FLOWERS.COM has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion for more than 30 years.

1-800-FLOWERS.COM(R) floral gift offering includes the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our GrowersSM." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM 24/7 at 1-800-356-9377 or www.1800flowers.com. As always, 100 percent satisfaction and freshness are guaranteed. The Company's collection of brands also includes home decor and children’s gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com); Gourmet gifts including popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands(R) (www.fanniemay.com) and (www.harrylondon.com); epicurean gifts from GreatFood.com(R) (www.greatfood.com); wine gifts from Ambrosia.com (www.ambrosia.com); and gift baskets from 1-800-BASKETS.COM(R),(www.1800baskets.com). The Company's BloomNet(R)international floral wire service (www.MyBloomNet.net) provides quality products and diverse services to a select network of professional florists. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs, various philanthropic and charitable efforts and special private-sector skills training programs for military veterans. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

NuRide Inc.

NuRide Inc.

NuRide is the nation's largest online ridesharing community where members are rewarded for sharing rides. NuRide is free to join and is supported by sponsors who provide special offers and rewards to NuRide members who share rides and reduce global warming, traffic congestion and energy consumption. To see how it works, please visit www.nuride.com. To contact us about our unique sponsorship opportunities, visit www.nuride.com/contact.

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