SAN MATEO, CA. - August 11, 2008 - alonovo inc., announced today that George A. Polisner will assume duties of President and Chief Executive Officer, effective immediately. "George's vision and leadership are vital to growing the alonovo community. The Board entrusts George with the implementation of technology to drive wider adoption, and ultimately change the way online commerce is done," said Suzanne Stenson O'Brien, presiding director of alonovo's Advisory Board.

Mr. Polisner was the original architect of the alonovo.com concept. He has over 25 years experience in the technology sector and has driven product innovation at Oracle Corporation, Dell, Inc. and other leading technology companies. He has also published numerous articles on socio-economic and environmental challenges and market-based solutions.

George Polisner stated "It is exciting to be leading the alonovo venture once again. While I'd still characterize the venture as early stage, there is significant potential within the concept to improve the quality and dignity of life in America and around the world. The effort continues to evolve and be guided by many pioneers in the Socially Responsible investment and Social Venture community."

The alonovo concept connects business behavior with online shopping. By integrating trusted Business Behavioral (more commonly, Corporate Social Responsibility or CSR) data directly into the purchase transaction alonovo introduces a method to create market demand affinity for products and services from companies evolving to balance life, planet and profit.

About alonovo.com
alonovo.com provides a free, social values-driven online shopping experience for its members. By directly integrating trusted corporate behavior data into online shopping, alonovo.com makes it easier to redirect consumer spending in ways that reflect individual social and environmental values. The alonovo.com mission is to catalyze a constructive relationship between an informed marketforce demand (consumers) and the entire supply and distribution chain. This will facilitate a "race to the top" among businesses that are working to balance people, planet and profit by connecting operational behavior directly with the profit motive through competition for product and service sales.

For additional information please contact press@alonovo.com.

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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