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Boost Mobile RockCorps Wins Top Honors at 2007 Cause Marketing Halo Awards(TM) for Best Cause Marketing Event

Submitted by: Boost Mobile

Categories: Ratings & Awards, Business Ethics

Posted: May 18, 2007 – 09:07 AM EST


America's Best Business/Nonprofit Partnerships Recognized at Fifth Annual Cause Marketing Halo Awards(TM)

May 18 /CSRwire/ - NEW YORK--(BUSINESS WIRE)--May 18, 2007--Boost Mobile RockCorps (BMRC), the national youth volunteerism movement that since 2005 has motivated more than 16,000 young people to get involved and help their communities, was honored yesterday at the Fifth Annual Cause Marketing Forum conference for "Best Cause Marketing Event" in 2006.

The 2006 BMRC program held volunteer projects in Atlanta, Houston, Chicago, Minneapolis/St. Paul, Detroit, Los Angeles, and Washington, D.C. By the end of the 2006 tour, Boost Mobile RockCorps volunteers had contributed approximately 40,000 hours of community service and transformed close to 125 project sites in eight cities across the country.

"BMRC is much more than a series of volunteer events and concerts; it is an 'around the way revolution,' inspiring young adults to take an active role in improving the world around them," said Daryl Butler, Boost Mobile.

"The success of BMRC is a testament to the great work our volunteers do and their desire to connect with each other through the power of music," commented Grady Lee, chief operating officer, RockCorps. "We look forward to expanding the program even further this year."

About Boost Mobile RockCorps

RockCorps, an organization harnessing the power of music to inspire volunteerism, and Boost Mobile, a wireless telecommunications brand dedicated to boosting the lives of today's youth, continue their highly successful partnership for the third year in a row. BMRC exposes young people to simple and fun ways they can proactively contribute to their neighborhoods and positively transform society. The 2007 BMRC Tour will touch 13 cities total, including Baltimore and New Orleans. Combining the power of music, community and volunteerism, Boost Mobile RockCorps will offer entrance to this summer's most popular concerts for which the only way in is to earn tickets by contributing four hours of volunteer service - hence the catchphrase give four hours, get one ticket.

Youth interested in becoming part of the Boost Mobile RockCorps movement can call BMRC at 1-888-ROCK-889, or log onto for more information and to register for membership. BMRC members will be notified of volunteer opportunities in their area.

Copyright Business Wire 2007

For more information, please contact:

Shawn Purdy PMK/HBH for Boost Mobile RockCorps
Phone: 212-582-1111
Sheila Eldridge Miles Ahead Entertainment
Phone: 201-722-1500


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