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Cereplast to Be Featured on Sundance Channel's Original Series "Big Ideas for a Small Planet"(TM), THE GREEN(TM) on Tuesday, June 19th at 9:00 PM PST

Submitted by: Cereplast, Inc.

Categories: Events, Corporate Social Responsibility

Posted: Apr 10, 2007 – 09:52 AM EST


Apr. 10 /CSRwire/ - HAWTHORNE, Calif.--(BUSINESS WIRE)--April 10, 2007--Cereplast, Inc. (OTCBB:CERP), manufacturer of proprietary bio-based renewable plastics, announced today that it will be featured on Sundance Channel's original series "Big Ideas For A Small Planet" in the episode airing on Tuesday, June 19th at 9:00 PST.

Cereplast designs and manufactures proprietary bio-based, renewable plastics which are used as substitutes for petroleum-based plastics in all major plastics manufacturing processes. The segment features Cereplast's CEO, Frederic Scheer, the innovator behind these commercially viable plastic resins that are made from a variety of sustainable feedstock such as corn starch or potato starch and other organic components.

Cereplast's products are used to manufacture plastic products that are biodegradable and compostable. This makes them key elements in the fight against global warming and instrumental in the national drive for energy independence. The company's resins have received strong acceptance from some of the major plastic resin users in the United States including Solo Cup, Duni-Innoware, Genpak, and Alcoa Kama, a division of Alcoa (NYSE:AA).

"Big Ideas for a Small Planet," is a documentary series presenting the forward-thinking designers, products and processes that are on the leading edge of a new green world. Each episode revolves around a different green theme as it spotlights a specific innovator or innovation that has the potential to transform our everyday lives. The individuals profiled range from scientists to fashion and product designers, entrepreneurs to first-time inventors. The series also features a cast of recurring expert commentators, including activists, scientists, writers, and environmental personalities who provide the big-picture context to each week's stories. "Big Ideas for a Small Planet" is produced by Scout Productions ("Queer Eye for the Straight Guy" NBC/Bravo and "The Fog of War").

In "Big Ideas for a Small Planet: Paper or Plastic," the United States Post Office teams up with William McDonough to develop a "cradle to cradle" policy that will reduce the USPS's environmental impact; Frederic Scheer of Cereplast creates biodegradable containers made from corn and potato starch; and the designers at Ford present a tour of the recyclable Model U, a concept car that embodies the "cradle to cradle" principle with its hydrogen fuel cell supercharged engine featuring high fuel efficiency and recyclable or biodegradable parts.

"Big Ideas for a Small Planet" airs as part of THE GREEN, a weekly primetime destination airing Tuesdays on Sundance Channel that focuses on environmental topics. With THE GREEN, Sundance Channel became the first television network in the United States to establish a major, regularly-scheduled programming destination dedicated entirely to the environment. THE GREEN reflects the current tipping point in public awareness about ecological issues and the trend towards environmentally sustainable approaches to modern living. The destination is designed to be both edifying and entertaining, with an emphasis on information, practical advice and community building.

Presented by Robert Redford, the destination is hosted by award-winning journalist Simran Sethi and community advocate and MacArthur Fellow Majora Carter, two dynamic leaders who have distinguished themselves with revolutionary ideas in such areas as civic planning and global business practices. THE GREEN is presented by Lexus and Citi Smith Barney.

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, Showtime Networks Inc. and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

About Cereplast

Cereplast, Inc. (OTCBB:CERP) designs and manufactures proprietary bio-based, renewable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum based plastics.
Cereplast's uniquely formulated resins are certified biodegradable and compostable by BPI (Biodegradable Products Institute). Learn more at www.cereplast.com.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Copyright Business Wire 2007

For more information, please contact:

Kevin Oates Cereplast, Inc.
Phone: (310) 584-8331
Katie Lanegran Sundance Channel
Phone: (212) 708-8044


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