Amber Chenoweth

For three years, Starbucks employees and customers have participated in an Earthwatch-supported project restoring Costa Rica’s rainforest. Now, an extension of this partnership will support pioneering research that directly benefits coffee farmers in the region.

Pernille Risgaard

This summer, eight Starbucks employees and twenty customers will join Earthwatch-supported research at CoopeTarrazú, a coffee cooperative in central Costa Rica. Earthwatch teams will collect data that coffee farmers can use to ensure environmental sustainability.

Mary Rowe

Coffee farms are an important resource for communities in central Costa Rica. Earthwatch-supported research, in partnership with Starbucks, will provide analysis of environmental factors crucial to coffee farmers, such as soil erosion and water quality.

Partners and customers with a taste for adventure can participate in this different kind of Starbucks Experience, at the source of the bean, and do good deeds for the environment. This summer, eight partners and 20 customers will have a chance to join special Earthwatch expeditions at CoopeTarrazú, a coffee cooperative in central Costa Rica. These Earthwatch volunteer teams will use GIS (Geographic Information System) technology to provide a broad scale analysis of factors important to a farmer "“ including soil erosion and water quality. This program is the first component of Starbucks’ $1.1 million, three-year commitment, representing the growing partnership with the Earthwatch Institute that began in 2000.

"Coffee and our partners are the foundation of Starbucks’ success," said Dub Hay, Starbucks senior vice president, Coffee and Global Procurement. "By extending our successful partnership with Earthwatch, we are able to provide a unique and uplifting experience for our partners and customers, while continuing the work we do with farmers to help ensure their long-term success."

In 2005, Starbucks sent partners and customers on a two-week Earthwatch expedition to plant tree seedlings, restoring part of Costa Rica’s vanishing rainforest. "Planting trees to help restore the rainforest in Agua Buena, Costa Rica was an amazing, life-changing opportunity," said Amber Chenoweth, a Starbucks partner in Seattle who was selected to participate as a volunteer on the expedition. "I was able to blend all my passions: connecting with others, coffee, conservation, photography and helping others. I actually got to live the Starbucks guiding principle: contributing positively to our communities and environment."

Earthwatch volunteers at CoopeTarrazú will map water resources and biodiversity indicators, such as the number and types of trees and insects. Local farmers will receive the maps, research results, and management tools to enhance the environmental sustainability of their farms, as well as yield and quality of their coffee. In addition, the partnership will provide support for educational development and fostering community for 40 local leaders.

Starbucks, a leader in the global community, and Earthwatch have worked together on 15 different conservation projects. The partnership spawned expeditions in diverse settings around the world, including Kenya, Belize, and Vietnam. The research at CoopeTarrazú is just one of more than 130 ongoing Earthwatch field research projects around the globe. Since the early 1990s, Earthwatch has been working with organizations in Africa, Asia, and Latin America on a number of conservation issues to provide training and networking opportunities in communities where research is being conducted. These individuals use their experiences to directly influence management and conservation activities. "By involving the people in the issues," said Dr. Marie Studer, chief science officer at Earthwatch, "the joint Starbucks-Earthwatch program not only provides tools and options to the farmers to better manage their farms, but also helps raise awareness in the global community."

Starting in April, you can enter this year’s sweepstakes at any Starbucks store and win a trip to Costa Rica. There, you will be an integral part of the research effort at CoopeTarrazú. Visit your local Starbucks or visit www.starbucks.com for more information. The customer sweepstakes ends May 13, 2007, with a drawing of 20 winners.

Earthwatch’s mission is to engage people worldwide in scientific field research and education to promote the understanding and action necessary for a sustainable environment. Earthwatch works with over 40 Fortune 500 corporations as a leading volunteer organization. For the second year in a row, Earthwatch has earned a 4-star rating, the highest rating from Charity Navigator, indicating that Earthwatch Institute exceeds standards and outperforms most charities in America. More info at www.earthwatch.org

About Starbucks

Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.

Press contacts:
Delta Willis dwillis@earthwatch.org
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Earthwatch Institute
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Audrey Lincoff
Alincoff@starbucks.com
VP, Global Brand Communications
(206) 318 5013
Starbucks Coffee Company
2401 Utah Ave. S, S-CM1
Seattle, WA 98134(206) 318-7100 or
press@starbucks.com

Earthwatch

Earthwatch

Earthwatch Institute is an international environmental organisation whose mission is to engage people worldwide in scientific field research and education to promote the understanding and action necessary for a sustainable environment. Earthwatch currently supports over 130 environmental research projects in 50 countries by providing funds and paying volunteers who work alongside leading field scientists and researchers.

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