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Music Artists Join The RE*Generation - Helping Virgin Mobile USA to Help Teens at Risk

Submitted by: Virgin Mobile USA

Categories: Philanthropy & Corporate Contributions

Posted: Mar 01, 2007 – 04:00 PM EST


Deftones, Lil' Boosie and Zero 7 To Donate Ringtone Royalties

Mar. 01 /CSRwire/ - WARREN, NJ - March 1, 2007 - Tapping into the power of music, Virgin Mobile USA today announced that three powerhouse recording artists have joined on to help support The RE*Generation, Virgin Mobile's pro-social initiative to build awareness about the issues surrounding at-risk youth and teen homelessness. Deftones, Lil' Boosie and Zero 7 have all signed onto the innovative effort, joining Gnarls Barkley, James Blunt, Jewel and Panic! At the Disco, all of whom helped launch the program with Virgin Mobile last year. In support of this effort, Deftones, Lil’ Boosie and Zero 7 will donate their ringtone royalties on select tracks to The RE*Generation.

Virgin Mobile USA introduced The RE*Generation in 2006 in partnership with non-profits StandUp For Kids and YouthNoise, to help the millions of young people across the country who are largely "invisible" to everyday society - particularly those who are at-risk and homeless.

The following artists will donate royalties from their respective tracks, joined by Virgin Mobile who will donate 100% of its net profits from the same select tracks to The RE*Generation charitable partners:

  • Grammy Award-winning experimental rock group Deftones -- "Hole in the Earth" (instrumental) (Warner Music/Maverick Records).
  • Rapper Lil' Boosie -- "Supafly" (Asylum Records/Trill Entertainment) – The rapper's latest release Bad Azz peaked at #5 on the Billboard Rap Album Charts and is his best-selling album to date.
  • UK electronica/trip hop duo Zero 7 -- "Futures" (Atlantic Records) -- Zero 7 was nominated for a 2007 Grammy Award in the category of Best Electronic/Dance Album.
In addition, an exclusive interview with Chi Cheng of the Deftones about his own pro-social activities is available at www.youthnoise.com/virginmobileusa.

"The RE*Generation initiative has gained great traction in less than one year, due in large part to the musical artists who have truly stepped up to help us build awareness about the vital issues surrounding teen homelessness," said Ariel Rosen, director of pro-social initiatives at Virgin Mobile USA. "We welcome this diverse and committed group of new artists to The RE*Generation and hope our customers will continue to "download and donate" and take part in The RE*Generation by translating their good intentions into tangible actions."

In addition to downloading ringtones, Virgin Mobile customers can also contribute to The RE*Generation by sending a text message to deduct $1 from their balance as a contribution or making a cash donation via credit card at www.virginunite.com. To support the program from a corporate level, Virgin Mobile donates 5% of net profits from sales of all downloadable content (ringtones, graphics and applications) and donates 100% of its net profits from The RE*Generation ringtone downloads.

The RE*Generation ringtones can be downloaded from the WAP browser available on Virgin Mobile handsets – or online at The RE*Generation home page found at www.virginmobileusa.com/regeneration.


About The RE*Generation
Virgin Mobile USA, together with Virgin’s charitable arm, Virgin Unite, is helping a generation to help its own. The RE*Generation is a movement to connect at-risk youth – homeless, in poverty, without resources – with young people who want to help and make a difference through a partnership with innovative non-profits including YouthNoise and StandUp For Kids. For more information, visit www.virginmobileusa.com/regeneration.

About Virgin Mobile USA, LLC:
The nation's leading wireless youth network, Virgin Mobile USA provides more than 4.6 million customers with the most flexibility and choice in wireless products and services without long-term contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the popular Switch_Back and Slice, are available at more than 35,000 retail locations nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 130,000 locations. The company operates on the Sprint Nationwide PCS network, and is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 94% satisfaction rate.

For more information, please contact:

Corinne Nosal Virgin Mobile USA
Phone: 908-607-4235
Phone 2: 908-343-1240
Alysa McKenna CooperKatz for Virgin Mobile
Phone: 212-455-8023


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