Published 03-01-07
Submitted by Virgin Mobile USA
WARREN, NJ - March 1, 2007 - Tapping into the power of music, Virgin Mobile USA today announced that three powerhouse recording artists have joined on to help support The RE*Generation, Virgin Mobile's pro-social initiative to build awareness about the issues surrounding at-risk youth and teen homelessness. Deftones, Lil' Boosie and Zero 7 have all signed onto the innovative effort, joining Gnarls Barkley, James Blunt, Jewel and Panic! At the Disco, all of whom helped launch the program with Virgin Mobile last year. In support of this effort, Deftones, Lil’ Boosie and Zero 7 will donate their ringtone royalties on select tracks to The RE*Generation.
Virgin Mobile USA introduced The RE*Generation in 2006 in partnership with non-profits StandUp For Kids and YouthNoise, to help the millions of young people across the country who are largely "invisible" to everyday society - particularly those who are at-risk and homeless.
The following artists will donate royalties from their respective tracks, joined by Virgin Mobile who will donate 100% of its net profits from the same select tracks to The RE*Generation charitable partners:
"The RE*Generation initiative has gained great traction in less than one year, due in large part to the musical artists who have truly stepped up to help us build awareness about the vital issues surrounding teen homelessness," said Ariel Rosen, director of pro-social initiatives at Virgin Mobile USA. "We welcome this diverse and committed group of new artists to The RE*Generation and hope our customers will continue to "download and donate" and take part in The RE*Generation by translating their good intentions into tangible actions."
In addition to downloading ringtones, Virgin Mobile customers can also contribute to The RE*Generation by sending a text message to deduct $1 from their balance as a contribution or making a cash donation via credit card at www.virginunite.com. To support the program from a corporate level, Virgin Mobile donates 5% of net profits from sales of all downloadable content (ringtones, graphics and applications) and donates 100% of its net profits from The RE*Generation ringtone downloads.
The RE*Generation ringtones can be downloaded from the WAP browser available on Virgin Mobile handsets "“ or online at The RE*Generation home page found at www.virginmobileusa.com/regeneration.
About Virgin Mobile USA, LLC:
The nation's leading wireless youth network, Virgin Mobile USA provides more than 4.6 million customers with the most flexibility and choice in wireless products and services without long-term contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the popular Switch_Back and Slice, are available at more than 35,000 retail locations nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 130,000 locations. The company operates on the Sprint Nationwide PCS network, and is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 94% satisfaction rate.
Virgin Mobile USA [NYSE: VM] offers millions of customers control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the Wild Card, Super Slice
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