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SER National and Chrysler Financial Launch 'SER Progreso' to Bridge Financial and Technology Divides for Latino Families in Four States

Submitted by: Daimler Financial Services

Categories: Finance, Human Resources & Diversity

Posted: Apr 20, 2007 – 12:00 PM EST


Series of 10 dual-language luncheons and five job fairs to benefit families in California, Colorado, Florida and Texas

Apr. 20 /CSRwire/ - IRVING, Texas - A financial education partnership between SER-Jobs for Progress National, Inc. (SER National), a nonpartisan, nonprofit organization, and Chrysler Financial, a business unit of DaimlerChrysler Financial Services Americas) aims to make the financial dreams of Latino families around the country a reality.

Beginning April 23 of this year, "SER Progreso" will kick-off with the launch of a "Financial Literacy E-Center" hosted by SER National. The web site will be friendly to users of all ages and feature content, developed by Chrysler Financial, in both English and Spanish.

Later in the month, the first of 10 informational luncheons and five job fairs will be staged with later events to be hosted at sites around the country. The luncheons and job fairs will include workshops allowing participants the opportunity to learn the basics of using both Internet and computer technology, including SER's E-Center, as tools for managing personal finances and gaining new financial literacy knowledge. Representatives from Chrysler Financial will also be on-site during the events to provide professional knowledge and an overview of the kinds of financial services their organization offers.

"As a company, Chrysler Financial is well aware of the financial disparities within the Hispanic community, but we also know Latinos have a drive to obtain new knowledge that will help them do more for their families and create opportunities for future generations," said William F. Jones Jr., Vice President - Chrysler Financial. "Our goal is to provide a program that is valuable to the Hispanic community and a haven of resources that can truly impact lives. 'SER Progreso' has that potential."

According to the FDIC, half of the 40 million Latinos in the United States are unbanked. Furthermore, in a 2004 study involving 2 million people, the Texas Department of Insurance said Hispanics had credit scores 5 percent to 25 percent worse than whites. To combat credit and finance-related issues Chrysler Financial and SER National are teaming up to present a financial literacy program that pairs technology, job fairs and informational "luncheons" with a dual-language approach calculated to ensure the world of personal finance is explained in a language every member of the family can understand.

According to Daniel Gomez, Chief Policy Analyst for SER National - Washington, D.C., "SER is in a landmark position to leverage an innovative financial literacy curriculum provided by Chrysler Financial to bridge gaps in the Hispanic community that disconnect many Latinos from sound financial management and technology use for a better quality of life. Our hats go off to Chrysler Financial for helping SER National to ensure language and unfamiliarity with technology are no longer barriers to financial success."

For information about SER National, its affiliates or this partnership with Chrysler Financial visit: http://www.ser-national.org/

About Chrysler Financial
Chrysler Financial offers a complete line of world-class automotive financial products and services for both dealers and consumers of Chrysler, Jeep(R) and Dodge vehicles. In addition to offering vehicle wholesale and retail financing to more than 2,400 Chrysler, Jeep and Dodge dealers, Chrysler Financial also provides fleet management and lines of credit to dealers. As an industry leader in automotive financing, Chrysler Financial provides its customers with the most innovative and efficient methods of doing business.

For more information on Chrysler Financial visit http://www.chryslerfinancial.com/

For more information, please contact:

Rolando Rodriguez SER-Jobs for Progress National, Inc.
Phone: 703-371-1489
Amber Gowen Chrysler Financial
Phone: 248-427-3126
Phone 2: 248-930-6174


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