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HP and CARE Continue Relationship to Bring the "I Am Powerful" Campaign to Life at UN

Published 02-13-07

Submitted by CARE

ATLANTA, GA and PALO ALTO, CA - February 13, 2007 "“ CARE, the international humanitarian and development organization, announced today that partner HP will sponsor a new photo exhibit I Am Powerful: A Celebration of Women’s Potential. The collection of photos of women in the developing world is on display at the United Nations Headquarters in New York through March 31.

The exhibit is comprised of more than 50 breathtaking images of CARE's poverty-fighting work. CARE works in approximately 70 countries to empower women and their communities to overcome extreme poverty. With projects that address a variety of critical issues including maternal health, clean water, education, and microfinance, CARE's work helped approximately 50 million people worldwide last year. The women and girls featured in the color, black & white, and sepia photos from the I Am Powerful exhibit take part in CARE's work. The photos were produced with the new HP Designjet Z3100 Photo Printer series - the latest introduction to HP's portfolio of professional photography printers.

"The United Nations exhibit gives CARE a tremendous platform for a call to action to people in the U.S. to address global poverty," said Deb Neuman, CARE senior vice president of External Relations. "It is such a fitting venue to illustrate how women are disproportionately impacted by poverty, but are also uniquely capable of being conduits for change within their families and communities."

The exhibit is an extension of the CARE and HP partnership which began in the summer of 2006 with a global photography program in which HP and CARE sent five photographic teams, each composed of one renowned photographer and an advanced photography student, to travel to different regions of the world to expose the groundbreaking work of CARE's "I Am Powerful" campaign. The images taken during the expeditions are featured in the I Am Powerful exhibit.

"At HP, we are pleased to use our innovative printing technology to showcase the remarkable work CARE is doing throughout the world," said Walt Sledzieski, large format business unit manager, HP. "We are delighted to continue our collaboration with CARE to expose new audiences to CARE's work to empower women in the fight against poverty, while also demonstrating HP's excellence in professional photo printing."

The exhibit also features Women Empowered, an exhibition and book by internationally acclaimed photographer Phil Borges, who began documenting CARE's humanitarian work in 2004 and participated in the photo shoot for the HP and CARE program.

"The partnership between HP and CARE has elevated the 'I Am Powerful' campaign to great heights, and I was thrilled to have an opportunity to work with HP on the launch of Women Empowered at the UN," said Phil Borges. "I was ecstatic to see the quality and accuracy of the prints that came off the HP Designjet Z3100 photo printer. HP technology helps us tell the stories of women from around the world."

The HP Designjet Z Photo Printer Series, offered in 8-ink and 12-ink models, expands HP's professional printing portfolio for creative professionals with an automated, intuitive experience in image reproduction. Combining HP Vivera pigment ink technology and the industry's first-ever embedded spectrophotometer, the HP Designjet Z Series produces exquisite, museum-quality photographs and delivers unprecedented photo permanence - up to 200 years - on a wide variety of media.

About CARE

CARE is a leading humanitarian organization fighting global poverty. Last year, CARE programs improved the lives of more than 45 million people in 70 countries. CARE tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives. To get involved, please visit www.care.org .

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.

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CARE is a leading humanitarian organization fighting global poverty. We place special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives.

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