Now Reading
Nau Open for Business Unusual
Nau Open for Business Unusual
Published 03-05-07
Submitted by Nau
PORTLAND, Ore. - (BUSINESS WIRE) - March 5, 2007 - Nau Inc., a new technical and lifestyle outdoor apparel company working towards full sustainability in all of their product and business practices, today announced that for the first time ever, customers can purchase Nau apparel. The new Spring 2007 line is now available through the nau.com e-commerce website.
This is just the first step in Nau's launch plan. Over the next two months four retail store locations will open in Boulder, Bellevue, Portland and Chicago. Termed a Webfront(TM), these retail locations will boast the best of two shopping worlds by combining the Web with the sophisticated tactile experience of a high-end clothing boutique.
"This is an exciting time for all of us that put our heart and soul into this company, and who believe that finding a better way is a worthy endeavor and never-ending process," said Nau CEO Chris Van Dyke. "Of course, throughout this process we also plan on selling some really cool clothing."
The Nau Spring 2007 line includes both men's and women's shirts, pants, jackets, and additional gender specific items such as the roundhouse dress. Nau's design philosophy is built on the following three pillars.
In recognizing business' larger responsibility to the community Nau will donate five percent of every sale to an environmental, social or humanitarian charitable organization working towards lasting change on a global, national or local level. Customers will be invited to participate directly in the giving process during each and every sale by selecting which of Nau's Partners For Change will receive the 5% donation.
About Nau
Nau, headquartered in Portland, OR., is a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down through the integration of environmental, social and economic factors and a unique business model built around sustainable business practices, the innovative use of technology and philanthropic partnerships. Nau was founded in 2005 by a seasoned team with deep experience in the outdoor, fitness and retail fashion industries with brands such as Patagonia, Nike, Adidas and Cole Haan.
For more information or to view Nau's Spring 2007 line, visit http://www.nau.com and for like-minded individuals interested in sharing ideas about positive change, visit Nau's blog the Thought Kitchen http://blog.nau.com/.
Copyright Business Wire 2007
Nau
Nau
Nau is a technical and lifestyle outdoor apparel company balancing beauty, performance and sustainability. A small group of people, committed to the power of business as a force for change, we are not just looking to make some new clothes, we are aiming to redefine what it means to be successful.
More from Nau
